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crm data audit and cleanup engine
Audit, de-duplicate, and normalize real estate CRM data with full row-level change logs and rollback plans.
Free
crm data audit and cleanup engine
Example session with this skill installed
Audit this CSV export of 50 real estate leads. Identify duplicates based on email and phone, normalize the 'Stage' column to [New, Hot, Cold, Closed], and flag missing consent dates.
- Read your context and instructions
- Compiled the crm data audit
- Generated the data export
I have completed the audit of the 50 lead records. The analysis identified 4 duplicate pairs, 12 inconsistent lifecycle stages, and 8 records lacking explicit consent timestamps.
CRM Audit and Cleanup Report
| Metric | Count | Details |
|---|---|---|
| Total Records Scanned | 50 | Base dataset |
| Candidate Duplicates | 4 Pairs | Matches on email or phone_primary |
| Normalization Targets | 12 | Mapped to [New, Hot, Cold, Closed] |
| Missing Consent | 8 | Records with null consent_date |
| Data Quality Score | 76% | Based on field completion and validity |
Proposed Duplicate Merges
[
{
"master_id": "L-9082",
"duplicate_id": "L-4412",
"reason": "Exact email match: j.doe@example.com",
"conflict": "L-9082 has more recent activity; L-4412 has secondary phone."
},
{
"master_id": "L-1123",
"duplicate_id": "L-8890",
"reason": "Phone match: 555-0199",
"conflict": "None. L-8890 is a partial record."
}
]
Normalization Mapping
Lead_Stage: 'Interested'->Hot(5 instances)Lead_Stage: 'Dead'->Cold(3 instances)Lead_Stage: 'Signed'->Closed(4 instances)
Next steps
- Review the
Proposed Duplicate Mergesto confirm which record should be the primary. - Verify the 8 records flagged for missing consent before including them in the next dialer sync.
- Download the proposed
cleaned_leads.csvfor import into your CRM.
cleaned_leads.csv
CSV · data export
Example file from a real run - the skill writes it into your workspace.
Connects securely to your tools. The creator never sees your data.
About this skill
Messy CRM data stalls sales cycles and breaks automation. This skill audits real estate CRM exports to identify duplicates, normalize fields, and prepare a reversible cleanup plan without losing original data integrity.
What it does
- Data Profiling maps schemas, stable IDs, and field meanings to ensure structural consistency.
- Duplicate Detection flags candidate merges with evidence-based uncertainty levels to prevent false positives.
- Record Normalization proposes standardized lifecycle stages, contact preferences, and consent fields.
- Change Logging generates row-level audit trails and exception queues for transparent oversight.
- Import Readiness structures cleaned datasets into import-friendly formats for specific CRM destinations.
How it works
- Supply a redacted CRM export, field definitions, and your specific merge or consent policies.
- The agent profiles the data quality, identifying specific gaps in contact info or property details.
- Review the generated duplicate log and proposed normalization changes.
- Export the final cleaned dataset alongside a row-level change log and a rollback plan.
Frameworks & tools
Works with CSV/XLSX exports from major real estate CRMs like Follow Up Boss, KVCore, or Salesforce. Uses internal logic for pattern matching and data reconciliation.
Why this beats prompting it yourself
Generic prompts often hallucinate fixes or fail to track which specific row was changed and why. This skill enforces a strict audit trail and treats every record as evidence, ensuring you can roll back any change if the import fails.
Use cases
- Reconciling duplicate leads after merging two separate brokerage databases.
- Cleaning up contact consent fields to ensure TCPA and GDPR compliance before a blast.
- Standardizing property interest tags and lifecycle stages for better lead routing.
- Preparing legacy spreadsheet data for a migration into a new CRM platform.
Known limitations
Requires pre-redacted data to maintain privacy. Large datasets may require chunked processing if context limits are exceeded. Does not perform live API mutations without explicit authorization.
How to use
Skills on Agensi run inside your AI agent. Copy the prompt, paste it into your agent, and it connects to Agensi and installs this skill for you. If a payment is needed, your agent shows it to you first.
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