Creative Asset Naming & Organization Planner

    1

    Standardize creative workflows with predictable naming conventions, folder hierarchies, and metadata schemas.

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    Creative Asset Naming & Organization Planner

    Example session with this skill installed

    We are a global retail brand launching a Summer 2024 footwear campaign across IG, TikTok, and Web. We have US and UK teams. Help us organize our video assets on Google Drive.

    • Read your context and instructions
    • Compiled the creative asset naming

    I have designed a naming and organization system tailored for your Summer 2024 footwear campaign. This structure prioritizes channel-specific retrieval and market-based permissions for your US and UK teams.

    Creative Asset Organization System

    1. Library Overview

    Asset TypePrimary UseOwnerKey Organization Need
    Campaign VideoSocial/Web AdsCreative LeadsChannel-specific formatting
    Raw RushesPost-ProductionVideo EditorsHigh-volume storage/archiving
    Master ExportsArchive/LegalBrand ManagerVersion finalization & rights

    2. Naming Convention

    The naming pattern uses a standardized 6-part syntax:
    SUM24_FTW_[Channel]_[Market]_[Descriptor]_[Version]_[Status]

    3. Naming Rules

    ComponentRequired?FormatExampleNotes
    ChannelYes3-Char CodeTKTIGV, TKT, WEB, YTB
    MarketYes2-Char CodeUSUS, UK, GL (Global)
    VersionYesv + Numberv02Always leading zero
    StatusYesTitle CaseReviewDraft, Review, Approved, Final

    4. Folder Structure

    • 01_SUM24_Footwear
      • 01_Production
        • US (Restricted to US Team)
        • UK (Restricted to UK Team)
      • 02_Review_Feedback
      • 03_Final_Exports
        • Instagram
        • TikTok
        • Web
      • 04_Archive

    5. Asset Organization Examples

    • SUM24_FTW_IGV_US_RunnerSlowMo_v04_Approved.mp4
    • SUM24_FTW_TKT_UK_UnboxingReview_v01_Draft.mov

    6. QA Checklist

    • Filenames contain no spaces (use underscores).
    • Market codes match the approved region list.
    • Version numbers are incremented for every client review cycle.
    • Assets in 03_Final_Exports are marked as Final status.

    Next steps

    1. Review the 3-character channel codes to ensure they cover all planned social placements.
    2. Apply the folder structure to your Google Drive root.
    3. Distribute the naming rules to the US and UK video editors before the next batch of exports.

    Connects securely to your tools. The creator never sees your data.

    About this skill

    Large creative libraries often suffer from "final_final_v2.psd" syndrome, leading to lost assets and wasted production time. This skill functions as a digital asset management specialist to build systematic naming conventions and folder hierarchies. It transforms your specific project types, regions, and team structures into a predictable organizational framework.

    What it does

    • Standardizes naming syntax by defining required components like brand, campaign, and market codes.
    • Architects folder hierarchies to create scalable directory trees for working, review, and archive states.
    • Develops metadata schemas to ensure assets are searchable beyond just their filenames.
    • Establishes version control rules to distinguish between drafts, final exports, and masters.
    • Identifies governance risks by flagging ambiguous patterns or sensitive data in filenames.

    How it works

    1. Supply your current asset types, team structure, and storage platform constraints.
    2. The skill analyzes your workflow to define core naming components and controlled vocabularies.
    3. It generates a full organization system including folder maps, naming rules, and a QA checklist.

    Frameworks & tools

    Works with any file storage or Digital Asset Management (DAM) system including Google Drive, Dropbox, SharePoint, Adobe Experience Manager, and Brandfolder.

    Why this beats prompting it yourself

    Generic prompts often produce overly complex or rigid structures that teams ignore. This skill applies specific creative operations principles to separate filename metadata from folder location, ensuring your system remains readable and searchable across different operating systems.

    Use cases

    • Launching a multi-channel global campaign with hundreds of localized video and static assets.
    • Migrating a messy agency server to a structured cloud DAM or SharePoint environment.
    • Onboarding new creative teams who need immediate clarity on where to save and how to label files.
    • Auditing existing library bloat to create a prioritized migration and cleanup queue.

    Known limitations

    Does not perform actual file operations, renaming, or movements. All recommendations require user approval and third-party tools for execution.

    How to use

    Skills on Agensi run inside your AI agent. Copy the prompt, paste it into your agent, and it connects to Agensi and installs this skill for you. If a payment is needed, your agent shows it to you first.

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