Works with the AI tools you already use

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    Copywriting & Behavioral Psychology Toolkit

    1

    The complete framework for getting content read, believed, and acted on — from the hook to the close, across any medium.

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    Copywriting & Behavioral Psychology Toolkit

    Copywriting & Behavioral Psychology Toolkit

    Example session with this skill installed

    I'm about to launch a paid Notion template for freelance designers ($29). I have a small X following (200 people) but no email list yet. Help me plan out the launch — what should I post in the weeks before, and how should the launch announcement itself be structured?

    • Read your context and instructions
    • Compiled the copywriting & behavioral

    A structured launch plan including

    • An Awareness Stage assessment: with 200 followers and no list, most of the audience is at "unaware/problem-aware" — so the plan starts with education content, not a direct pitch
    • A Product Launch sequence tailored to the timeline: 2-3 "teaching" posts in the weeks before launch (showing real freelance-design pain points the template solves), building toward the announcement
    • A recommended structure for the launch post itself (likely AIDA or a failure-story hook), including a scarcity/urgency element (e.g., a short early-bird window) grounded in the Cialdini principles section
    • A concrete CTA with the "hub" rule applied — the exact link and one-line instruction for what to click, not just "check it out"
    • A note on what NOT to do: no fabricated urgency, no claims about results the buyer hasn't actually seen yet

    Connects securely to your tools. The creator never sees your data.

    What you get

    Write X/Twitter posts, threads, or newsletters that actually get read instead of scrolled pastStructure a landing page or paid content offer using proven frameworks like PAS, AIDA, and BABDiagnose why your content isn't converting by checking which of the "3 walls" (won't-read, won't-believe, won't-act) it's failing to breakDesign a product launch sequence — audience building, trust, time-limited offer — instead of guessing at timingWrite internal task requests or instructions that people actually act on, not just agree with

    About this skill

    A complete framework for making content actually work — built around the 3 walls every piece of content must break: won't-read, won't-believe, won't-act.

    What's inside:

    • Hooks that stop the scroll (specificity, contradiction, curiosity gaps)
    • 4 proven structures: PAS, AIDA, BAB, and the "failure story" format for build-in-public trust
    • Cialdini's 6 principles of influence, applied without feeling manipulative
    • Awareness Stages — why the same product needs different copy depending on whether your audience found you cold or is already ready to buy
    • The Product Launch sequence (audience → trust-building → time-limited offer → follow-up) — the structure behind almost every successful paid launch
    • The "hub" rule: free content that doesn't link anywhere is a dead end — every piece should have a concrete path to what you're selling
    • Loss aversion + concrete-next-step CTAs that actually get clicked

    Works across X posts, paid newsletters/note articles, landing pages, video hooks, audio scripts — and even internal task communication (getting people to actually do the thing, not just agree it's a good idea).

    Built and refined while actually running a company — every principle here was used, not just theorized.

    How to install

    Works the same in every agent - Claude, Cursor, Codex, Copilot and 20+ more.

    ~30 seconds
    1. 1

      Download the ZIP

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    2. 2

      Unzip into your skills folder

      Every agent reads skills from one folder on your machine. Drop the unzipped folder in there.

    3. 3

      Ask your agent to use it

      Restart the agent if it was already running. It picks the skill up automatically - no config needed.

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    Click the path to copy it. Create the folder if it does not exist yet.

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    What's inside

    Frequently Asked Questions