Works with the AI tools you already use
Copywriting & Behavioral Psychology Toolkit
The complete framework for getting content read, believed, and acted on — from the hook to the close, across any medium.
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See it in action
You say
I'm about to launch a paid Notion template for freelance designers ($29). I have a small X following (200 people) but no email list yet. Help me plan out the launch — what should I post in the weeks before, and how should the launch announcement itself be structured?
Your agent does
A structured launch plan including:
- An Awareness Stage assessment: with 200 followers and no list, most of the audience is at "unaware/problem-aware" — so the plan starts with education content, not a direct pitch
- A Product Launch sequence tailored to the timeline: 2-3 "teaching" posts in the weeks before launch (showing real freelance-design pain points the template solves), building toward the announcement
- A recommended structure for the launch post itself (likely AIDA or a failure-story hook), including a scarcity/urgency element (e.g., a short early-bird window) grounded in the Cialdini principles section
- A concrete CTA with the "hub" rule applied — the exact link and one-line instruction for what to click, not just "check it out"
- A note on what NOT to do: no fabricated urgency, no claims about results the buyer hasn't actually seen yet
What you get
About this skill
A complete framework for making content actually work — built around the 3 walls every piece of content must break: won't-read, won't-believe, won't-act.
What's inside:
- Hooks that stop the scroll (specificity, contradiction, curiosity gaps)
- 4 proven structures: PAS, AIDA, BAB, and the "failure story" format for build-in-public trust
- Cialdini's 6 principles of influence, applied without feeling manipulative
- Awareness Stages — why the same product needs different copy depending on whether your audience found you cold or is already ready to buy
- The Product Launch sequence (audience → trust-building → time-limited offer → follow-up) — the structure behind almost every successful paid launch
- The "hub" rule: free content that doesn't link anywhere is a dead end — every piece should have a concrete path to what you're selling
- Loss aversion + concrete-next-step CTAs that actually get clicked
Works across X posts, paid newsletters/note articles, landing pages, video hooks, audio scripts — and even internal task communication (getting people to actually do the thing, not just agree it's a good idea).
Built and refined while actually running a company — every principle here was used, not just theorized.
How to install
Drop the file into your AI Agent. Works with Claude, Cursor, ChatGPT, and 20+ more.
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