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    Content Repurposing Engine

    1

    Turn one blog, podcast, or video into native LinkedIn, X, Instagram, and short-video posts in your voice, with every claim traced to the source.

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    Content Repurposing Engine

    Content Repurposing Engine

    Example session with this skill installed

    Repurpose my blog post into a LinkedIn post, an X thread, an Instagram carousel, and a Reel script. Goal: send people to the full post. I don't use emoji or hashtags in the body.

    Price the Hour, Not the Clay

    At my first craft fair, I sold out of mugs by noon. I was thrilled, until I did the math that night. Each mug takes me about 45 minutes of hands-on time, spread over four sessions: throwing, trimming, glazing, and finishing. At $18 a mug, after clay, glaze, and firing, I'd paid myself roughly $6 an hour.

    Selling out wasn't a win. It was a sign my price was wrong.

    Now I price the hour, not the clay. I start with my hourly rate times my hands-on time, add materials and firing, then add a share of booth fees. My mugs went to $38. At the next fair I sold fewer, and earned more.

    I've put my pricing worksheet at the end of this post.

    • Read your context and instructions
    • Compiled the content repurposing engine

    Source Inventory

    • A1 [Core idea] "Price the hour, not the clay." (title, para 3)
    • A2 [Story] First craft fair: sold out of mugs by noon, thrilled until doing the math that night. (para 1)

    A3 [Data point] About 45 minutes of hands-on time per mug, over four sessions: throwing, trimming, glazing, finishing. (para 1)

    • A4 [Data point] At $18 a mug, after clay, glaze, and firing: roughly $6/hour. (para 1)
    • A5 [Counterintuitive take] "Selling out wasn't a win. It was a sign my price was wrong." (para 2)
    • A6 [Framework] Hourly rate × hands-on time, + materials and firing, + share of booth fees. (para 3)
    • A7 [Result] Price went to $38; sold fewer at the next fair, earned more. (para 3)
    • A8 [Offer] Pricing worksheet at the end of the post. (para 4)

    Strongest atoms: A5 (counterintuitive and quotable), A2 + A4 (a story with a painful number), A6 (useful steps the reader can apply today).

    Posts

    LinkedIn (715 characters · A2, A3, A4, A5, A6, A7, A1)

    I sold out at my first craft fair by noon.

    I'd never been prouder. Then I did the math.

    Each mug takes about 45 minutes of hands-on time, spread across four sessions: throwing, trimming, glazing, and finishing.

    At $18 a mug, after clay, glaze, and firing, I'd paid myself about $6 an hour.

    Selling out wasn't a win. It was a sign my price was wrong.

    So I changed how I price. I start with the hour I'll spend, not the clay I'll use: my hourly rate times hands-on time, plus materials and firing, plus a share of booth fees.

    My mugs went to $38. I sold fewer at the next fair, and earned more.

    If you make things by hand: price the hour, not the clay.

    Full breakdown of my pricing formula is in the comments.

    (Link goes in the first comment.)

    X thread (7 posts · character counts shown)

    1/ (149) I sold out at my first craft fair by noon.

    Then I did the math and realized I'd paid myself about $6 an hour.

    Here's how I price handmade work now

    2/ (127) Each mug takes about 45 minutes of hands-on time.

    Not in one go. Across four sessions: throwing, trimming, glazing, finishing.

    3/ (143) At $18 a mug, after clay, glaze, and firing, that worked out to roughly $6/hour.

    Selling out felt like a win. It was really a pricing problem.

    4/ (84) The fix: price the hour, not the clay.

    Start with your hourly rate × hands-on time.

    5/ (81) Then add materials and firing costs.

    Then add a share of booth or platform fees.

    6/ (78) My mugs went from $18 to $38.

    I sold fewer at the next fair, and earned more.

    7/ (107) If you make things by hand, run this math before your next market.

    Full formula and worksheet here: [link]

    Instagram carousel (8 slides, 1080 × 1350) + caption

    1. Selling out was the problem. (alt: Title slide reading "Selling out was the problem.")
    2. I sold out of mugs by noon at my first craft fair.
    3. Each mug = about 45 minutes of hands-on time, across 4 sessions.
    4. At $18 a mug, I was earning about $6 an hour.
    5. Price the hour, not the clay.
    6. Hourly rate × hands-on time
      • materials and firing + share of booth fees
    8. $18 → $38. Sold fewer. Earned more. Full worksheet: link in bio.

    (Alt text for slides 2–8 restates each slide's words.)

    Caption: Selling out at my first craft fair felt amazing, until I worked out I'd paid myself about $6 an hour. Here's the pricing math I use now. The full worksheet is linked in my bio. #handmadebusiness #pottery #craftfair

    (Hashtags placed in the caption only, per the creator's rule of none in the body. Confirm Instagram's current hashtag limit.)

    Reel script (~30 seconds, ~70 spoken words)

    Hook (0–3 s): On-screen: "Selling out was a mistake." Voice: "I sold out at my first craft fair, and it was a mistake."

    • Beat 1: [B-roll: throwing a mug] "Every mug takes about 45 minutes of my hands-on time, across four sessions."

    Beat 2: On-screen: "$18 → ~$6/hour." "At $18, after materials and firing, I was making about six dollars an hour."

    Beat 3: On-screen: "Price the hour, not the clay." "Now I start with my hourly rate times my time, then add materials, firing, and booth fees."

    • Beat 4: On-screen: "$38. Sold fewer. Earned more."
    • CTA: "The full worksheet is linked in my bio."

    Fidelity Ledger

    PostClaimAtomStatus
    AllSold out by noon at first craft fairA2✅
    All~45 min hands-on, four sessionsA3✅
    All$18 → ~$6/hour after clay, glaze, firingA4✅
    AllFormula: rate × time + materials/firing + booth feesA6✅
    X 5/7"booth or platform fees"A6⚠️ stretched → kept, flagged for the creator (source says booth fees only)
    All$38, sold fewer, earned moreA7✅
    X 7/7, carousel, ReelWorksheet availableA8✅
    Draft X 2/7 (removed)"Most potters undercharge by half"none❌ removed (not in source)

    Verdict: REVISE → PUBLISH after one decision. One untraced claim was removed. One stretch is left for the creator: keep "or platform fees" only if they also sell online.

    Gaps to fill

    • An online-sales version of the formula (platform fees) would widen the audience, but the source doesn't cover it.
    • A before/after monthly income figure would strengthen the result, if the creator wants to share it.

    2-week calendar

    DayPlatformPost
    Mon wk 1LinkedInStory post (link in comments)
    Tue wk 1InstagramCarousel
    Thu wk 1XThread
    Sat wk 1Reels / TikTokVideo
    Tue wk 2XQuote-post tweet 1 with carousel slide 4 ("$18 → ~$6/hour")
    Thu wk 2Instagram StoriesSlide 5 ("Price the hour, not the clay") + link sticker
    Fri wk 2LinkedInShort follow-up: the formula as a 3-line post (A6)

    Connects securely to your tools. The creator never sees your data.

    About this skill

    Most repurposing tools fail in two ways: the posts sound like a robot, or they quietly make things up. Invented stats, fake quotes, and hype you never said hurt your credibility, and in health, finance, or legal fields they create real risk.

    This skill writes posts from what your source actually says, in your voice, and checks every one before you publish.

    What it does

    • Mines the source first. It breaks your content into a numbered inventory of ideas, stories, data points, quotable lines, and steps, each with its exact source wording.
    • Picks your strongest material and maps it across platforms so posts don't repeat each other.
    • Writes native posts for LinkedIn, X threads, Threads, Instagram carousels and captions, short-video scripts (Reels, TikTok, Shorts), and newsletter sections. Each gets its own hook, structure, length, and call to action.
    • Matches your voice from 2–3 sample posts and strips common AI tells.
    • Runs a fidelity check. Every claim is traced back to the source. Untraced claims get removed, stretched claims get flagged, and you get a PUBLISH / REVISE verdict.
    • Plans 2 weeks of posting so the same idea never hits two platforms on the same day.

    What you get

    • Source inventory with your strongest ideas picked out
    • Platform-native posts with character counts and alt text
    • Fidelity Ledger showing where every claim came from
    • "Gaps to fill": claims that would help but aren't in your source
    • A 2-week posting calendar

    Who it's for

    Creators, coaches, consultants, podcasters, B2B marketers, and anyone in a regulated field (health, finance, legal) who can't afford a post that says more than the source.

    Limits

    It needs a source to work from; it doesn't write original content from scratch or paid ad copy. Platform limits change, so confirm any that matter before posting.

    How to use

    Skills on Agensi run inside your AI agent. Copy the prompt, paste it into your agent, and it connects to Agensi and installs this skill for you. If a payment is needed, your agent shows it to you first.

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