Consulting Research Pro — Business Questions Into Evidence

Decision brief

None of the three supplied figures establishes a verified US enterprise market size. A is closest to the launch scope but still needs source and methodology validation. Do not average the figures; they describe different populations, geographies and periods.

Reconciliation

The USD 2–5 billion spread is not a valid uncertainty range for a single comparable market. Differences may reflect geographic coverage, buyer definitions, period or methodology. These are explanations to test, not verified causes. A smaller figure does not imply an inferior source, and C cannot be converted to US scope with an invented share.

Material hypotheses

H1: A measures the category and enterprise threshold relevant to the proposed launch.
H2: US buyers have an unmet problem our actual offer addresses.
H3: Accessible distribution and economics can support entry.
Evidence that would weaken entry includes insufficient buyer urgency, inaccessible channels, adverse economics or capabilities we do not have. Research should test both support and falsification.

Highest-value next research

1. Obtain original reports and record publisher, date, definition, included products, enterprise threshold, currency and method.
2. Check whether figures represent spending, revenue, users or another quantity.
3. Separate US enterprise evidence from global context.
4. Validate demand through legitimate customer evidence and category sources; no interviews are assumed to have occurred.
5. Build unit economics and route-to-market scenarios from actual inputs.
6. Compare entry options against agreed decision criteria and document residual uncertainty.

Recommendation

Use A as an unverified research lead, not a launch justification. Keep final go/no-go open until comparable demand, capability and economics evidence exists. No current browsing, proprietary report access or verified market-size estimate is claimed.