Compliant Caption Writer for Med Spa & Wellness

Turns a Reel transcript, footage note or topic into one strong caption for a med spa, injector, dermatology, hair restoration or wellness brand, in your voice instead of generic AI voice.

Why use it

Generic caption tools write "Tired of wrinkles? Transform your skin today! Link in bio." That hurts reach, sounds like AI, and can get boosted posts rejected. This skill writes around what's on screen, earns saves and shares, and catches claims your medical director wouldn't sign off on.

What you get

• A copy-ready caption with a hook under 125 characters and 3 to 5 keyword hashtags
• A 19-rule self-audit that removes AI-sounding rhythm, hype words and unearned calls to action
• A PASS or REVISE compliance line on every caption: claims, consent and Meta ad triggers
• A one-time brand profile setup: clinic, city, voice, providers, menu and banned words

What it will not do

Invent results, testimonials or credentials, use patient details without consent, replace your medical director or legal review, or post for you.

Limits

English only. Compliance rules are US-centric, first-pass guidance, not legal or medical advice.

Built by OVYN, a health, aesthetics and wellness marketing agency. This is the caption system we use with clinic clients, generalized so you can plug in your own voice.

What it does

• Brand voice alignment by building a clinic profile including providers, specialties, and house rules.
• Reach-first hooks that stay under 125 characters to ensure curiosity triggers before the "see more" cutoff.
• Self-auditing workflow that runs a 19-point check for em dashes, AI cliches, and over-promising medical claims.
• Redundancy filtering to ensure the caption adds new value rather than just narrating what is already visible in the video.
• Compliance screening for common aesthetic pitfalls like "painless," "permanent," or unverified FDA claims.

How it works

1. Setup by creating a brand-profile.md to define clinic location, provider credentials, and banned words.
2. Input gathering where you provide a transcript, footage description, or a rough topic.
3. Drafting follows a specific structure: a sharp hook, 2-4 paragraphs teaching the "why," and a rotated ending style.
4. Audit occurs silently to strip out triplets, rhetorical questions, and "link in bio" clutter from reach content.

Frameworks & tools

Tailored for Instagram Reels, TikTok, and Facebook. Optimized for clinics using Meta Business Suite or scheduling tools like HeyOrca or Loomly.

Why this beats prompting it yourself

Standard prompts often produce "stacked" rhetorical questions and hype words that trigger platform spam filters. This skill enforces strict character limits on hooks and systematically rotates ending types to prevent feed fatigue while ensuring every post meets medical aesthetic compliance standards.

Use cases

• Educational Reels explaining the science behind RF microneedling or skin mapping.
• Treatment Comparisons helping patients choose between filler and biostimulators.
• Trust Building through "When this treatment isn't the right call" honesty posts.
• Transcript cleanup turning raw provider voice notes into polished, conversational captions.

Known limitations

Does not post directly to social accounts. The compliance check is a strategic screen, not a substitute for legal counsel or medical director approval. Required setup of a brand profile for best results.