Competitor Watch

The problem

Marketing teams often drown in generic news alerts and social noise, missing the specific product changes that actually impact their positioning. Most automated tools hallucinate rivals or fail to provide the primary source evidence required for strategic decision-making.

What it does

• Freezes a buyer-supplied watchlist to prevent the agent from inventing competitors or including irrelevant market noise.
• Scans official newsrooms, changelogs, pricing pages, and regulatory filings within a strict date window.
• Collapses multiple articles, rewrites, and press releases into a single, deduplicated material event.
• Enforces a "citation-only" rule, dropping any event that lacks a primary-source URL and a direct evidence quote.
• Outputs a structured markdown digest with material categories like pricing changes, product launches, and incidents.

Why this beats prompting it yourself

General prompts often lead to "market summaries" full of adjective-heavy fluff and unsourced rumors. This skill implements a rigorous data-binding procedure that treats web content as data, not instructions, ensuring you never see a reprint or a hallucinated rival. It maintains a strict contract for downstream agents, focusing entirely on extraction and verification rather than creative writing.

Use cases

• Monitor a specific cohort of rivals for pricing and SKU changes during a product launch.
• Generate weekly internal digests of competitor executive moves and funding rounds with verified sources.
• Audit competitor changelogs to identify gaps in your own product roadmap.
• Create a "clean" evidence file for a positioning agent to use in messaging refreshes.

Known limitations

The skill will block execution if a watchlist or date window is not provided. It cannot bypass paywalls or access private social media accounts.