Competitor Feature Gap Map: Find 3 Features You Can Win On

Unlike the free Competitor Feature Matrix skill, which builds a spec table for electronics SKUs, this one works on any SaaS or service: every cell is tied to a dated quote from the rival's own page, unknowns are labelled "not observed" instead of guessed, and it ends with the 3 gaps you can win on, ranked by effort to win.

Sample run (real data, 27 Oct 2026): two public pricing pages fetched today, usefathom.com/pricing and simpleanalytics.com/pricing. The question: where can a new cookieless analytics tool for small agencies win? 28 of 28 quoted facts check out against the page text.

1. Entry price: Fathom $15/month for up to 100,000 pageviews [E1] · Simple Analytics $20/month for 100k pageviews [E8]
2. Sites: Fathom includes at least 50 sites, extra packs of 50 at $10/month [E2] · Simple Analytics free plan: 5 websites [E9]
3. Users: Simple Analytics includes 1 user, +$20/mo per extra user [E8] · Fathom: no per-user rule on its pricing page (unknown, verify)
4. Trial: Fathom 7-day, card required [E3] · Simple Analytics 14-day, no credit card [E10]
5. Free plan: Fathom "Nope" [E4] · Simple Analytics free with 1 month history and a required badge [E9]
6. Events: Fathom counts each custom event against your monthly pageview allowance [E5] · Simple Analytics: not stated
7. Both say no cookie banners [E13] and both link an Agencies page, so "privacy-first for agencies" is table stakes and not a gap
8. Gap 1 (low effort): client seats included. A rival charges $20/user/month [E8]
9. Gap 2 (medium): events that don't use up the pageview quota [E5]
10. Gap 3 (medium): a free tier with more than 1 month of history and no badge [E4, E9]
11. Every gap is a hypothesis to test, with a stop rule. No market share, traffic or revenue numbers are invented

What it does

• Frames the decision first: your question, your offer, scope and date boundary
• Builds an evidence ledger (ID, rival, observation, source, date, observed/reported/inferred, confidence)
• Writes a feature × competitor matrix that only scores what the evidence shows, with "not observed" for the rest
• Separates category conventions (things everyone has) from real gaps nobody covers
• Ranks the 3 best bets by effort to win and turns each one into a small, reversible test with a signal and a stop/continue rule

Use cases

• SaaS founders choosing what to build or say next against 2–4 named rivals
• Product marketers preparing a positioning or pricing-page rewrite
• Agencies and consultants who need a client-ready teardown with sources on every claim

Works in Claude Code, Cursor and Codex · tested on real data · v1.0 updated Oct 2026 · questions answered within 24h More Cygnix tools (Apify actors, MCP server): github.com/cygnixlabs-cmd

Pairs well with (Cygnix Labs, on Agensi):

• GTM Market Check: ICP, Positioning Risks + Channel Tests: check the market before you pick a gap (agensi.io/skills/gtm-market-check-icp-positioning-risks-channel-tests)
• Go-To-Market Plan — One-Pager + 30-Day Experiments: turn the 3 bets into a 30-day plan (agensi.io/skills/go-to-market-plan-one-pager-30-day-experiments)
• Landing Page Critique: P0–P2 Conversion Fix List: put the winning angle on your page, then review it (agensi.io/skills/landing-page-critique-p0-p2-conversion-fix-list)
• Keyword Gap Analysis — Competitor Gaps + Priority Plan: the search version, i.e. what rivals rank for that you don't (agensi.io/skills/keyword-gap-analysis-competitor-gaps-priority-plan)
• App MVP Scope Audit: Must-Haves, Risks + First Build Slice: scope the feature you decided to build (agensi.io/skills/app-mvp-scope-audit-must-haves-risks-first-build-slice)