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Client Proposal Writer
Turn a client brief or email thread into a clear proposal with three price options and a ready-to-send cover email.
$9
Client Proposal Writer
Example session with this skill installed
Write me a proposal for this. I'm a freelance Shopify designer/developer. My usual price for a store redesign like this is around €2,400.
From: Sarah sarah@example.com
Subject: Re: website help?
Hi!
Thanks for the quick call yesterday. As I said, our Shopify store looks super dated and honestly I think it's costing us sales. On mobile it's a mess, people tell me they can't find the delivery info and the checkout feels sketchy. We do most sales in the shop in Lyon but I want online to be like 30% of revenue by next year, right now it's maybe 10%.
We have around 120 products (plants, pots, some gift boxes). Photos are OK-ish, I can reshoot some.
Big thing: we need it done before the Christmas season, so ideally live by mid-November at the latest. Budget, I don't really know, we're a small shop, but if it pays off I'm open.
Also my cousin said we should do a newsletter thing, not sure if that's part of this.
My partner Julien also has to agree on anything we spend.
Sarah
Maison Verte, Lyon
- Read your context and instructions
- Compiled the client proposal writer
- Generated the document
Proposal: Maison Verte online store redesign
Prepared by [Your name / business] · 11 September 2026 · Valid until 25 September 2026
1. Your goal
Maison Verte wants its online shop to grow from about 10% to around 30% of revenue by next year. Today the Shopify store looks dated, is hard to use on mobile, hides delivery information, and doesn't feel trustworthy at checkout. The new store needs to be live before the Christmas season, by mid-November at the latest.
2. What we heard
- Customers struggle on mobile and can't find delivery information
- The checkout "feels sketchy", which is likely costing sales
- Around 120 products (plants, pots, gift boxes); photos are usable and some can be reshot
- Hard deadline: live by mid-November for Christmas
- Sarah and Julien both approve spending decisions
- Open idea: a newsletter to bring customers back
3. Approach
- Discover: review the current store and best sellers; agree the design direction.
- Design: mobile-first designs for the key pages, with your feedback rounds.
- Build: build the new theme, organise products, set up the chosen extras.
- Test & launch: test on phones and desktop, place test orders, go live.
4. Deliverables
| Deliverable | What you get | Done when |
|---|---|---|
| Mobile-first store design | Home, collection, product, cart and delivery info page designs | You approve the designs in writing |
| New Shopify theme | The approved designs built and live on your store | Test orders complete on mobile and desktop |
| Delivery and trust information | Delivery info page, delivery costs shown in the cart, secure-payment badges | Delivery costs and times are visible before checkout |
| Catalogue clean-up (Recommended, Premium) | 120 products organised into clear collections with consistent titles | Every product sits in the right collection with a price and weight |
| Newsletter signup (Recommended, Premium) | Signup form and welcome email in [Klaviyo or your preferred tool] | A test signup receives the welcome email |
5. Investment
| Essential | Recommended ★ | Premium | |
|---|---|---|---|
| Price | €2,400 | €4,200 | €6,900 |
| Mobile-first redesign: home, collection, product, cart | ✓ | ✓ | ✓ |
| Delivery info page and checkout trust elements | ✓ | ✓ | ✓ |
| Mobile speed optimisation | ✓ | ✓ | ✓ |
| About page | — | ✓ | ✓ |
| Catalogue clean-up (120 products) | — | ✓ | ✓ |
| Newsletter signup and welcome email | — | ✓ | ✓ |
| Christmas gift guide page | — | — | ✓ |
| Abandoned-cart reminder emails | — | — | ✓ |
| Design revision rounds | 1 | 2 | 3 |
| Support after launch | 14 days | 30 days | 60 days |
| Timeline | 4 weeks | 6 weeks | 6 weeks |
Payment: 50% to start, 50% at launch. Prices [exclude / include] VAT.
6. Timeline (Recommended)
| Phase | Weeks |
|---|---|
| Discover | Week 1 |
| Design, including 2 feedback rounds | Weeks 2–3 |
| Build, catalogue clean-up, newsletter | Weeks 4–5 |
| Test & launch | Week 6 |
To be live by mid-November, work needs to start by
Monday 5 October 2026. Dates assume feedback and materials arrive on time.
7. What we need from you
- Shopify staff access
- Any new product photos by the end of week 3
- Feedback within 2 business days at each review point
- A joint yes from Sarah and Julien at design sign-off
8. Not included
- Product photography
- Writing new product descriptions from scratch
- Paid advertising or SEO campaigns
- Newsletter campaigns beyond the welcome email
- Shopify plan, app, or theme licence fees
9. Next steps
- Reply with your chosen option.
- I send the scope of work and the 50% deposit invoice.
- Kick-off call within 3 business days of the deposit.
To confirm before sending (delete this section before sending)
- Your name and business name
- Tier contents, revision rounds, and support periods are suggestions; match them to what you offer
- Prices: Essential uses your €2,400 reference; Recommended ×1.75, Premium ×2.9
- Newsletter tool: Klaviyo assumed; check with Sarah
- VAT treatment and the 50/50 payment split
- Your availability to start by 5 October
Subject: Your new Maison Verte store: proposal
Hi Sarah,
Thanks for walking me through the shop. Attached is my proposal for a mobile-first store with clear delivery information and a checkout customers trust, live before Christmas.
I'd suggest the Recommended option (€4,200). It adds the catalogue clean-up and a newsletter signup, both of which support your goal of reaching 30% of revenue online.
To be live by mid-November we'd need to start by 5 October. The proposal is valid until 25 September. Happy to walk you and Julien through it on a quick call.
Best,
[Your name]
client-proposal-writer.pdf
PDF · document
Example file from a real run - the skill writes it into your workspace.
Connects securely to your tools. The creator never sees your data.
What you get
About this skill
Paste a client's email thread, discovery-call notes or job post. You get a proposal built around the client's goal, not your bio.
What you get
- Your goal, what we heard, and the approach
- Deliverables, each with a "Done when" line
- A three-tier pricing table (Essential, Recommended, Premium), anchored from your usual rate
- Timeline, what the client must provide, and at least three explicit exclusions
- An 80-120 word cover email with a clear call to action and validity date
What makes it reliable
- Asks at most two questions, usually just your price range
- Computes the proposal's validity date for you
- Never makes up testimonials, credentials or numbers; unknowns stay as [placeholders]
Example
A Shopify store owner's messy email ("our store looks dated... need it live by mid-November... my partner has to agree") becomes a full proposal with €2,400 / €4,200 / €6,900 options and a note that work must start by 5 October to hit the deadline.
Good to know
- Works with Claude Code, the Claude app and other agents that support SKILL.md
- Pure instructions: no scripts, no network calls, no dependencies
- Ends every answer with a "To confirm before sending" checklist
- Includes a worked example in examples/
- Business documents, not legal advice
How to install
Works the same in every agent - Claude, Cursor, Codex, Copilot and 20+ more.
- 1
Download the ZIP
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- 2
Unzip into your skills folder
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- 3
Ask your agent to use it
Restart the agent if it was already running. It picks the skill up automatically - no config needed.
Skills folder by agent
Click the path to copy it. Create the folder if it does not exist yet.
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