Do I need to provide my Google Ads account access for this to work?

While URL-only analysis works for technical checks, providing your target keywords and ad headlines allows the skill to perform 'Tier 2' message-match analysis, ensuring your page aligns with your ad spend.

How does this differ from asking a standard AI to 'review my website'?

Unlike general AI critiques that focus on aesthetics, this skill uses a 'dependency model' that prioritizes technical blockers and ad policy compliance—the factors that actually protect your Quality Score and budget.

Is there any complex installation or coding required to start using the skill?

This skill is designed for use within AI chat environments and IDEs like Cursor; simply provide the landing page URL and optional ad copy to initiate the automated diagnostic process.

What kind of 'ad spend hazards' does the skill identify?

The skill focuses on 'Caps'—critical technical failures like missing HTTPS, broken forms, or mobile responsiveness issues that lead to immediate ad spend waste.

Works with the AI tools you already use

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+17 agents

Click to Convert Audit

Q: What specific outputs will I receive after running this audit?

Every audit includes a high-level executive summary for stakeholders and a structured, 'Cursor-ready' Markdown brief designed for developers to implement fixes instantly.

High-integrity landing page audits that identify ad spend hazards and conversion blockers for Google Ads traffic.

Free

16 installsSecurity scanned

click-to-convert-audit

Example session with this skill installed

Audit https://simionadvisory.com/services/modeling for Google Ads. Ad group "Financial Modeling – Hire & Consultant". Headlines: "Financial Modeling Services", "Hire A Financial Modeler", "Ex-Big 4 Modeling Advisor". Keywords: financial modeling consultant [exact], hire financial modeling consultant [phrase], financial modeling services [phrase].

Read your context and instructions
Compiled the click-to-convert-audit
Generated the document

Human-readable

Verdict: CONDITIONAL — strong, well-matched page; confirm tracking + form before spending.
In one line: Proof-rich page that matches its ad; verify the caps, then tighten the next step.

Area	Status	Note
Caps — tracking, form, speed, security	VERIFY	HTTPS + privacy OK; tracking & form submit can't be confirmed from a page read
Scent — message match	OK	Page H1 "Financial Modeling Services" echoes a pinned ad headline; intent matches the "hire" keywords
Five-second clarity	FIX	Category is instantly clear; two competing CTAs split the next step
Trust & proof	OK	Named client logos + specific metrics (500+, 79 reviews)
Friction	OK	Email-only ask, matched to early intent
Copy & objections	OK	"Three mistakes" + five-phase process handle the buyer's objection

Fix first: 1) Run the pre-flight checks 2) Consolidate to one primary CTA

AI-readable — Cursor-ready brief (excerpt)

DO NOT TOUCH

Conversion tracking & form wiring: do not invent or "fix" — flag for the human to verify.

1. Consolidate primary CTA — HIGH

Layer: ui / architecture
Location: hero fold (two equal-weight CTAs)
Do: make "Book a free strategy call" the single primary button above the fold; demote the second offer to a text link.
Why: competing CTAs cause choice paralysis; a cold visitor defaults to leaving.
Accept: exactly one button reads as primary above the fold.
Confidence: inferred

click-to-convert-audit.pdf

PDF · document

Generated

Example file from a real run - the skill writes it into your workspace.

Connects securely to your tools. The creator never sees your data.

About this skill

What it does

This skill provides a rigorous, performance-marketing-focused audit of landing pages intended for Google Ads and PPC traffic. Unlike generic design critiques, it evaluates pages through the lens of conversion rate optimization (CRO), ad policy compliance, and the "post-click experience." It identifies "Caps"—critical failures like missing HTTPS or broken CTAs that invalidate ad spend—and provides a prioritized roadmap of fixes.

How it works

The skill follows a strict dependency model: it checks for technical and trust blockers first, then evaluates "message scent" (alignment between ad copy and page), and finally critiques persuasive copy. It categorizes findings as CONFIRMED (directly observed), INFERRED (structural signals), or UNVERIFIABLE (requiring live account access), ensuring high-integrity reporting.

Supported scenarios

Tier 1: URL-only analysis for quick structural and technical audits.
Tier 2: Full-funnel audit when ad headlines or keywords are provided to check for message match and relevance.

Why use this skill?

Prompting an AI for a "landing page review" often results in generic, polite feedback. This skill acts as a battle-hardened PPC specialist. It knows that a beautiful page with a broken form is a waste of money. It generates two distinct outputs: a skimmable executive summary for stakeholders and a structured, Cursor-ready markdown brief for developers to implement changes immediately.

How to install

Works the same in every agent - Claude, Cursor, Codex, Copilot and 20+ more.

~30 seconds

1
Download the ZIP
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2
Unzip into your skills folder
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3
Ask your agent to use it
Restart the agent if it was already running. It picks the skill up automatically - no config needed.

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Click the path to copy it. Create the folder if it does not exist yet.

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