1
    click-to-convert-audit

    click-to-convert-audit

    by Gabriel Simion

    High-integrity landing page audits that identify ad spend hazards and conversion blockers for Google Ads traffic.

    Updated Jun 2026
    0 installs

    Free

    Included in download

    • Downloadable skill package
    • Works with Claude Code, Cursor
    • 2 permissions declared
    • Instant install

    Sample input

    Audit https://simionadvisory.com/services/modeling for Google Ads. Ad group "Financial Modeling – Hire & Consultant". Headlines: "Financial Modeling Services", "Hire A Financial Modeler", "Ex-Big 4 Modeling Advisor". Keywords: financial modeling consultant [exact], hire financial modeling consultant [phrase], financial modeling services [phrase].

    Sample output

    Human-readable

    Verdict: CONDITIONAL — strong, well-matched page; confirm tracking + form before spending. In one line: Proof-rich page that matches its ad; verify the caps, then tighten the next step.

    | Area | Status | Note | |------|--------|------| | Caps — tracking, form, speed, security | VERIFY | HTTPS + privacy OK; tracking & form submit can't be confirmed from a page read | | Scent — message match | OK | Page H1 "Financial Modeling Services" echoes a pinned ad headline; intent matches the "hire" keywords | | Five-second clarity | FIX | Category is instantly clear; two competing CTAs split the next step | | Trust & proof | OK | Named client logos + specific metrics (500+, 79 reviews) | | Friction | OK | Email-only ask, matched to early intent | | Copy & objections | OK | "Three mistakes" + five-phase process handle the buyer's objection |

    Fix first: 1) Run the pre-flight checks 2) Consolidate to one primary CTA

    AI-readable — Cursor-ready brief (excerpt)

    DO NOT TOUCH

    • Conversion tracking & form wiring: do not invent or "fix" — flag for the human to verify.

    1. Consolidate primary CTA — HIGH

    • Layer: ui / architecture
    • Location: hero fold (two equal-weight CTAs)
    • Do: make "Book a free strategy call" the single primary button above the fold; demote the second offer to a text link.
    • Why: competing CTAs cause choice paralysis; a cold visitor defaults to leaving.
    • Accept: exactly one button reads as primary above the fold.
    • Confidence: inferred

    Screenshots

    About This Skill

    What it does

    This skill provides a rigorous, performance-marketing-focused audit of landing pages intended for Google Ads and PPC traffic. Unlike generic design critiques, it evaluates pages through the lens of conversion rate optimization (CRO), ad policy compliance, and the "post-click experience." It identifies "Caps"—critical failures like missing HTTPS or broken CTAs that invalidate ad spend—and provides a prioritized roadmap of fixes.

    How it works

    The skill follows a strict dependency model: it checks for technical and trust blockers first, then evaluates "message scent" (alignment between ad copy and page), and finally critiques persuasive copy. It categorizes findings as CONFIRMED (directly observed), INFERRED (structural signals), or UNVERIFIABLE (requiring live account access), ensuring high-integrity reporting.

    Supported scenarios

    • Tier 1: URL-only analysis for quick structural and technical audits.
    • Tier 2: Full-funnel audit when ad headlines or keywords are provided to check for message match and relevance.

    Why use this skill?

    Prompting an AI for a "landing page review" often results in generic, polite feedback. This skill acts as a battle-hardened PPC specialist. It knows that a beautiful page with a broken form is a waste of money. It generates two distinct outputs: a skimmable executive summary for stakeholders and a structured, Cursor-ready markdown brief for developers to implement changes immediately.

    Reviews

    No reviews yet - be the first to share your experience.

    Only users who have downloaded or purchased this skill can leave a review.

    Security Scanned

    Passed automated security review

    Permissions

    Network Access
    Browser

    Allowed Hosts

    www.googleapis.com

    This skill reads a public landing page URL and calls the free public PageSpeed Insights API (www.googleapis.com); no key or account required. It produces its audit as text output in the conversation — it does not write to disk, read local files, run shell commands, or access environment variables. Optional ad-context for the message-match check comes from the user (screenshot, paste, or a connector the platform authorizes), never from the skill reading credentials directly.

    Tags

    cro
    google-ads
    landing-page-audit
    marketing-tech
    ppc
    quality-score
    message-match
    conversion-optimization
    paid-search
    cursor
    landing-page

    Claude Code, Cursor, Windsurf, Aider, Cline, and VS Code.

    Creator

    Gabriel Simion

    Frequently Asked Questions

    Learn More About AI Agent Skills

    More Premium Skills

    keyword-research

    Transform URLs or product lists into SEO keyword research packs with Google Ads data and intent-based clustering.

    $77 installs

    designing-hybrid-context-layers

    Architects the right retrieval strategy for every query — teaching your agent when to use RAG, a knowledge graph, or a temporal index instead of defaulting to vector search for everything.

    $1015 installs

    consumer-motivation-analyzer

    Go beyond surface-level feedback to uncover the psychological drivers and hidden motivations behind buyer behavior.

    $199 installs

    Bounty Security Pattern Master Library — 399 Vulnerability Patterns

    A premium library of 399 vulnerability patterns and DeFi attack vectors for AI-driven bug hunting and security audits.

    $758 installs

    Free