Cart Recovery Pro

Cart and checkout diagnostic

Funnel snapshot

• Product view to add-to-cart: 2,000 / 10,000 = 20%
• Add-to-cart to checkout start: 1,200 / 2,000 = 60%
• Checkout start to purchase: 780 / 1,200 = 65%
• Checkout exits: 420 / 1,200 = 35%
  These are descriptive rates from the supplied fictional aggregate counts. They do not explain causality or represent a benchmark.

Exit reasons supplied

Shipping-cost exposure: 180 (42.9% of exits); payment errors: 90 (21.4%); account creation: 80 (19.0%); unknown: 70 (16.7%). Confirm whether reason groups are mutually exclusive and based on reliable events before comparing them.

Priority actions

1. Audit shipping-cost disclosure before checkout and show available delivery options earlier where feasible.
2. Reproduce payment errors by method, device, and step using payment-provider diagnostics; never request or expose card data in analysis.
3. Test guest checkout or reduce unnecessary account friction while preserving security and user choice.
4. Instrument unknown exits and validate event definitions, deduplication, and purchase reconciliation.

Recovery eligibility and consent

No customer-level consent flags, identifiers, channel preferences, or purchase verification are present. Therefore this export cannot support sending email or SMS recovery. Check explicit channel consent, opt-outs, quiet hours, frequency limits, recent purchase status, and applicable platform rules before any future campaign. Do not infer consent.

Measurement plan

Fix technical and disclosure issues first, then test one change at a time with a suitable control or holdout. Measure incremental completed orders, contribution margin after discounts and channel costs, unsubscribes/complaints, refunds, and customer experience. Separate attributed purchases from incremental impact. No revenue recovery is claimed from these counts.

Next steps

Verify event definitions and reason coding, obtain aggregated margin and cost data, confirm platform consent rules with the responsible owner, and design a read-only analysis before authorizing campaign changes. Do not transmit customer data or send messages as part of this diagnostic.