Careers Page Conversion Pro

Careers page improvement plan

What is known

The only supplied facts are that Northstar Labs has a careers page, stakeholders report high bounce and low job clicks, and no supporting analytics, candidate research, approved employer-value proposition, open-role list, or testimonials are available. Treat the reported symptoms as unverified until definitions and data are reviewed.

Evidence to collect

1. Confirm time period, traffic sources, device mix, page views, engaged sessions, job-detail clicks, application starts, completions, and ATS handoff errors.
2. Review the page on mobile and desktop, including keyboard access, headings, contrast, focus states, search filters, page speed, and error states.
3. Ask recent applicants and non-applicants what information they needed, using voluntary, accessible research. Do not collect unnecessary sensitive traits.
4. Verify every role, location, work model, compensation statement, benefit, process step, and claim with an owner.

Candidate-first page structure

• Clear careers heading and concise, verified employer description
• Searchable current jobs with location and work model filters
• Role-family links and plain-language responsibilities
• Hiring process and timeline only where confirmed
• Benefits and employee stories only with approval and evidence
• Accessible FAQ covering candidate needs
• Direct links to apply, with a visible ATS handoff and support route

Draft hero copy (requires fact check)

Explore roles at Northstar Labs
Find current opportunities by team and location. Review each role’s responsibilities and requirements before applying.
CTA: Browse open roles
This draft intentionally makes no claims about culture, benefits, growth, or hiring volume.

Prioritized tests

First fix broken search, mobile layout, slow loading, inaccessible controls, and confusing job links. Then test clearer role labels and navigation. Compare qualified job-detail visits and application starts, while monitoring application completion and candidate feedback. Use a defined baseline and time window; do not claim causality without a suitable experiment.

Next steps

Collect verified content and metrics, assign owners, implement accessibility fixes, and test the full candidate journey through the ATS. Do not optimize raw application volume by obscuring requirements or pressuring candidates. No conversion uplift is guaranteed.