campaign shot planner

The problem

Briefs often lack the granular visual logic needed for production, leading to fragmented creative that fails to move users through the funnel. Creative teams struggle to maintain visual continuity across disparate channels like OOH, social stories, and display banners.

What it does

• Deconstructs campaign briefs into structured goals, audience segments, and funnel-specific placement maps.
• Defines a "Visual DNA" system including specific palettes, typography styles, and recurring motifs to ensure cross-channel harmony.
• Assigns distinct persuasion jobs (Attention, Education, Social Proof, etc.) to every shot to prevent repetitive messaging.
• Generates detailed production prompts with camera angles, lighting specs, and framing for photographers or AI generators.
• Validates every shot against brand guards and practicality constraints to flag unsupported claims or production gaps.

Why this beats prompting it yourself

Generic prompts result in visuals that look good but don't sell. This skill enforces a mathematical approach to creative, ensuring no two shots in the same funnel stage overlap in function. It handles the tedious work of mapping placements to persuasion jobs while maintaining a strict continuity checklist that humans often overlook during high-volume scaling.

Use cases

• Planning a multi-channel product launch across IG, YouTube, and OOH.
• Building a systematic library of visual assets for A/B testing creative variables.
• Translating brand guidelines into actionable production prompts for agencies or internal teams.
• Auditing a proposed shot list for funnel coverage and message consistency.

Known limitations

Does not handle physical logistics like location scouting or budget line items. Maximum output is capped at 24 shots per plan to maintain focus.