campaign shot planner
Converts campaign briefs into functional, cross-channel shot plans with production prompts and visual DNA rules.
$5
Works with the AI tools you already use
Claude Code
Cursor
Codex CLI
GitHub Copilot
Gemini CLI+20 moreClaude CodeCursorCodex CLIGitHub CopilotGemini CLI
OpenClaw
Manus
Grok+17 agentscampaign shot planner
Example session with this skill installed
Plan a campaign for a high-end mechanical keyboard for software engineers. Goal: conversion. Channels: Instagram, Reddit, Display. DNA: Dark mode aesthetic, neon accents, macro focus.
- Read your context and instructions
- Compiled the campaign shot planner
- Generated the image
I have deconstructed your mechanical keyboard brief and generated a 6-shot visual system focused on conversion (BOFU) and consideration (MOFU) across Instagram, Reddit, and Display.
Campaign Shot Plan: Mechanical Precision
| Shot ID | Placement | Funnel Stage | Persuasion Job | Visual Description | Composition Notes | Key Message |
|---|---|---|---|---|---|---|
| S-01 | MOFU | Attention | Macro of a single keycap being pressed, RGB glow. | 45-degree angle, shallow DOF. | Feel every keystroke. | |
| S-02 | BOFU | Direct Response | Hand hovering over the full board, vibrant neon. | Top-down, product centered. | Upgrade your kit. | |
| S-03 | MOFU | Education | Exploded view of the switches and PCB. | Wide angle, technical schematic feel. | Precision engineered. | |
| S-04 | BOFU | Social Proof | Close-up of code on screen reflecting on keycaps. | Low-angle, eye-level. | The choice of devs. | |
| S-05 | Display | BOFU | Direct Response | Side profile showing the ergonomic slope. | Macro, sharp focus on switches. | Built for 10x. |
| S-06 | Display | MOFU | Continuity | Abstract motion blur of neon trails over keys. | Kinetic, centered motif. | Code in color. |
Production Prompts
SHOT-01 | Instagram | MOFU | Attention
Prompt: Macro photography, mechanical keyboard keycap, tactile switch visible, dark mode aesthetic, deep shadows, electric purple neon backlight, shallow depth of field, 45-degree angle. Text safe area: top 30%.
SHOT-03 | Reddit | MOFU | Education
Prompt: Studio shot, mechanical keyboard assembly, exploded view, matte black finish, teal accent lighting, crisp focus, neutral dark grey background. 1:1 aspect ratio.
Test Variation Matrix
| Variant | Change | Keep Constant | Hypothesis |
|---|---|---|---|
| V1 | Accent Color (Orange) | Composition, Product | Higher click-through on dark-themed subreddits. |
| V2 | Angle (Eye-level) | Lighting, Palette | Increased perceived build quality. |
Validation Report
- Coverage: PASS (All channels represented).
- Consistency: PASS (Neon/Dark DNA used in all 6 prompts).
- Practicality: PASS (Standard studio setups required).
Next steps
- Review the macro prompts for specific switch color accuracy.
- Select V1 for Reddit to test contrast against site UI.
- Export the DNA checklist for the post-production color grader.
campaign-shot-planner.png
PNG · 1536×1024
Example file from a real run - the skill writes it into your workspace.
Connects securely to your tools. The creator never sees your data.
What you get
About this skill
The problem
Briefs often lack the granular visual logic needed for production, leading to fragmented creative that fails to move users through the funnel. Creative teams struggle to maintain visual continuity across disparate channels like OOH, social stories, and display banners.
What it does
- Deconstructs campaign briefs into structured goals, audience segments, and funnel-specific placement maps.
- Defines a "Visual DNA" system including specific palettes, typography styles, and recurring motifs to ensure cross-channel harmony.
- Assigns distinct persuasion jobs (Attention, Education, Social Proof, etc.) to every shot to prevent repetitive messaging.
- Generates detailed production prompts with camera angles, lighting specs, and framing for photographers or AI generators.
- Validates every shot against brand guards and practicality constraints to flag unsupported claims or production gaps.
Why this beats prompting it yourself
Generic prompts result in visuals that look good but don't sell. This skill enforces a mathematical approach to creative, ensuring no two shots in the same funnel stage overlap in function. It handles the tedious work of mapping placements to persuasion jobs while maintaining a strict continuity checklist that humans often overlook during high-volume scaling.
Use cases
- Planning a multi-channel product launch across IG, YouTube, and OOH.
- Building a systematic library of visual assets for A/B testing creative variables.
- Translating brand guidelines into actionable production prompts for agencies or internal teams.
- Auditing a proposed shot list for funnel coverage and message consistency.
Known limitations
Does not handle physical logistics like location scouting or budget line items. Maximum output is capped at 24 shots per plan to maintain focus.
How to install
Works the same in every agent - Claude, Cursor, Codex, Copilot and 20+ more.
- 1
Download the ZIP
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- 2
Unzip into your skills folder
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- 3
Ask your agent to use it
Restart the agent if it was already running. It picks the skill up automatically - no config needed.
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- Passed all security checks, Safe to install