Business Positioning Document

Stop wasting time re-explaining your brand to AI every time you start a new chat. This skill solves the problem of generic, off-brand AI outputs by creating a single source of truth for your business identity. It forces the LLM to understand your specific audience, your unique methodology, and your actual voice before it writes a single word of copy.

What it does

• Positioning Interview conducts a guided deep-dive to extract your business model, core beliefs, and client frustrations.
• Audience Mapping defines exactly who your ideal client is and, more importantly, who you do not serve to prevent scope creep.
• Voice Synthesis codifies your communication style, including specific phrases to use and buzzwords to avoid.
• Strategic Scaffolding builds a structured reference file that includes your signature results, price ranges, and offer suite.
• Usage Guardrails generates explicit rules for how the AI should handle different platforms like LinkedIn, email, and web copy.

How it works

1. Initiate the Interview by providing basic business details or asking the agent to learn about your brand.
2. Answer Targeted Groups of questions regarding your methodology, ideal clients, and competitive differentiators.
3. Review the Draft of the structured Markdown document provided by the agent.
4. Refine and Approve the content to ensure the "one-line version" and "tone spectrum" are accurate.

Frameworks & tools

This skill produces standard GitHub-flavored Markdown. It is designed to work with Claude Projects, custom GPTs, or any LLM interface that supports file uploads or system context.

Why this beats prompting it yourself

Standard prompts often result in "hallucinated" brand voices or generic marketing fluff. This skill uses a systematic interview process to capture the nuances that you usually forget to include, ensuring your business positioning is documented with professional rigor.

Use cases

• AI Onboarding for setting up a new Claude Project or custom GPT with consistent brand knowledge.
• Copywriting Briefs to give freelancers or agencies a complete picture of your brand's DNA.
• Strategic Alignment for solopreneurs needing to clarify their "core belief" and market edge.
• Content Scaling to ensure every blog post and email stays aligned with your high-level business goals.

Known limitations

Requires active participation in a multi-step interview. The quality of the final document is strictly tied to the depth of your answers during the discovery phase.