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First-Pass Business Plan — Mobile Bicycle Repair

Stage: Concept validation. The founder-provided van, mechanic, cash amount, and informal conversations are not independently verified. No price, demand, cost, permit, insurance, or competitive evidence was supplied. This plan organizes decisions; it is not a forecast or financing representation.

Customer and offer hypotheses

Potential segments to investigate include commuters, recreational cyclists, and small employers supporting bicycle commuters. The initial job hypothesis is convenient repair without transporting a bicycle to a shop. Test whether customers value mobile convenience, which repair types they need, where service should occur, and what response times are practical. Do not treat informal conversations as purchase intent.

Market and alternatives

Define a serviceable area by realistic travel time and operating capacity, not a broad city population estimate. Map existing repair shops, mobile mechanics, do-it-yourself options, and warranty service. Gather dated public information where available, then validate with customer interviews and competitor calls approved by the founder. Document source, geography, date, and comparability; do not infer market share.

Operating model

Request → confirm location and repair need → screen safety/parts availability → schedule route → inspect bicycle → obtain customer approval for scope → repair → record parts/labor and outcome → collect payment → follow up. Unknowns include service menu, appointment duration, parts inventory, travel radius, payment method, warranty terms, weather policy, and daily capacity.

Financial model structure (inputs still needed)

• One-time setup: permits, insurance, tools, van fit-out, branding, safety equipment, and initial parts inventory. Separate already-owned assets from new cash outlay.
• Monthly fixed cost: insurance, storage, vehicle costs, software, phone, accounting, and owner compensation methodology.
• Variable cost per job: parts, payment fees, travel fuel, consumables, and any subcontracted work.
• Contribution per job = collected service revenue − parts − payment fees − other variable costs.
• Break-even jobs/month = monthly fixed costs ÷ contribution per job, only if contribution is positive and consistently defined.

No prices, job volumes, margins, or break-even count can be calculated until actual quotes and validated willingness-to-pay are collected.

First 90 days

Days 1–30: interview 15 target customers using neutral questions; document actual recent repair behavior and alternatives. Obtain insurance/permit guidance and supplier quotes.
Days 31–60: define a small service menu, estimate time/parts from observed jobs, verify capacity and safety procedures, and test a clearly scoped booking page with consent.
Days 61–90: run a limited pilot only after required approvals; track inquiries, bookings, completed jobs, travel time, rework, contribution, cancellations, and customer feedback.

Go/no-go gate

Proceed only if the owner confirms the service can operate lawfully and safely, customer evidence supports a specific job, capacity and costs are measured, and a conservative scenario shows a plausible path to cover fixed costs. Revisit the plan when evidence contradicts assumptions. Obtain qualified legal, tax, accounting, and insurance review before launch.