Brunch. - SOCIAL MEDIA DESIGN KIT

Creating high-converting social media content for food and beverage brands is a time-intensive design task. This skill automates the production of professional 1080x1440 Instagram carousels using the "Brunch" design system, characterized by sophisticated typography, warm earth tones, and editorial layouts. It moves beyond generic templates by generating custom motif sets and structured copy for every brand and business.

What it does

• Automates layout selection by sequencing tiles through hook, appetite, proof, and close phases for optimal engagement.
• Generates custom motif sets including silhouettes and lockups tailored to the specific business rather than using generic icons.
• Handles image processing via Python scripts to create clean cut-outs and apply photography treatments suitable for food and product shots.
• Produces production-ready files by rendering HTML/CSS templates into high-resolution PNGs and a preview grid.
• Enforces brand consistency through strict adherence to a specific color palette (Forest, Cream, Butter, Terracotta) and typographic hierarchy.

How it works

1. Input business data including the name, product, mood, and core message or offer.
2. Execute the planning run where the agent selects layout templates and writes the dual-voice copy (loud caps paired with soft italics).
3. Run the motif and image scripts to prepare the visual assets and cut-outs for the specific brand.
4. Render the final assets using the provided Python scripts to generate the carousel sequence and the social media caption.

Frameworks & tools

This skill utilizes a Python-based rendering pipeline. It requires playwright for headless browser rendering of HTML/CSS templates, and pillow for image processing. The design system relies on DM Sans, Anton, and Bodoni Moda Google fonts.

Why this beats prompting it yourself

Standard prompts often result in generic, cluttered social tiles with inconsistent branding. This skill uses a fixed structural framework and dedicated rendering scripts to ensure every tile meets professional editorial standards with perfect alignment, spacing, and color contrast that raw LLM image generation cannot guarantee.

Use cases

• Café and Bakery marketing to showcase daily specials or new menu launches with a warm, artisanal feel.
• Boutique grocers and delis highlighting curated product selections or local sourcing stories.
• Restaurant social management for creating multi-slide storytelling carousels that drive reservations.

Known limitations

Results may vary based on LLM you're using. For best results, we've tested this across both Claude and ChatGPT web based and downloaded versions, with great results. Limitations exist without using higher models and thorough prompting.