brand voice pro
Convert brand personality into actionable writing rules, tonal matrices, and before-and-after copy examples.
$5
Works with the AI tools you already use
Claude Code
Cursor
Codex CLI
Muse
Dots+22 moreClaude CodeCursorCodex CLIMuseDots
OpenClaw
Manus
Grok
Grok Bot+18 agentsbrand voice pro
Example session with this skill installed
We are a fintech startup for Gen Z. Our brand is 'The Financial Big Sibling'—authoritative but not boring, helpful but not condescending. Create our brand voice guidelines.
- Read your context and instructions
- Compiled the brand voice pro
- Generated the UI component
I have translated your 'Financial Big Sibling' concept into a behavioral writing system focused on clarity and empowerment for Gen Z users.
Financial Big Sibling: Brand Voice Guidelines
Voice Principles
Authoritative Clarity: Speak with the confidence of someone who has seen the fine print, but explain it like a text message.
Protective Advocacy: Act as a shield against predatory fees. Use "we" and "us" to show we are in the fight together.
Earned Wit: Use humor to deflate financial anxiety, never to make light of the user's struggle or the seriousness of their money.
Language Rules
- Sentence Structure: Short, punchy declarations. Avoid passive voice and complex subordinates.
- Pacing: Lead with the "So what?" and follow with the "How to."
- Contractions: Always use them. "Do not" sounds like a bank; "Don't" sounds like a sibling.
Tone-by-Context Matrix
| Context | Tone Shift | Primary Goal |
|---|---|---|
| Error Messages | Calm & Direct | Resolve panic immediately. |
| Social Media | Energetic & Snappy | Build relatability via trends. |
| Policy Updates | Transparent & Simple | Explain "why" in plain English. |
| Onboarding | Encouraging & Brief | Reduce friction and build trust. |
Before-and-After Examples
- Before: Users may experience a temporary hold on funds pending verification of the transaction details.
- After: We're double-checking this transaction to keep your cash safe. It'll be ready for you in a few hours.
Word Bank
- Use: Safety net, stash, leveling up, clear, straightforward.
- Avoid: Fiduciary, disbursement, utilization, revolutionary, wealth-management.
Do and Do-Not Guide
- Do: Use emojis to emphasize a point, not to replace words.
- Do: Admit when things are complicated.
- Do Not: Use "corporate speak" to mask bad news.
- Do Not: Try too hard to use slang that will be dated by next month.
Next steps
- Review the Word Bank to ensure the "Avoid" list doesn't include necessary legal terms.
- Apply the "After" writing style to your current homepage hero section.
- Share the Tone-by-Context matrix with the support team for feedback on error message phrasing.
brand-voice-pro.tsx
TSX · React component
Example file from a real run - the skill writes it into your workspace.
Connects securely to your tools. The creator never sees your data.
What you get
About this skill
Fragmented writing and inconsistent messaging dilute your brand equity and confuse customers. This skill converts your messy brand positioning and loose personality traits into a functional writing system that ensures every touchpoint—from support tickets to landing pages—sounds like the same company.
What it does
- Voice Principles defines behavioral anchors that dictate how the brand shows up in writing.
- Language Rules establishes specific sentence structures, pacing, and grammatical preferences.
- Tonal Flexing maps how your voice shifts across different contexts like social media versus technical documentation.
- Comparative Examples provides before-and-after transformations to train writers on the new standards.
- Word Bank creates a curated list of approved vocabulary and forbidden industry jargon.
How it works
- Input Analysis identifies your audience, personality, and existing copy samples to find the core identity.
- Translation converts abstract adjectives into observable writing behaviors and linguistic rules.
- System Design builds a tone-by-context matrix to ensure the voice scales without breaking.
- Validation runs a quality check to ensure principles are actionable and claims are truthful.
Frameworks & tools
This skill utilizes professional linguistic analysis and brand strategy frameworks. It is designed to work within any text-based environment including Markdown editors, CMS platforms, and internal wikis.
Why this beats prompting it yourself
Generic prompts often return a list of vague adjectives like "innovative" or "friendly" that are impossible to enforce. This skill delivers a behavioral system with concrete constraints and context-specific rules that prevent "slang overload" and maintain professional standards.
Use cases
- Standardizing writing across a distributed team of freelance copywriters.
- Creating a unified voice for a company merging multiple product lines.
- Setting the personality for a customer support AI or chatbot.
- Building a brand style guide from scratch for a new startup.
Known limitations
This skill focuses on text-based brand identity and does not generate visual assets, logos, or typography guidelines. Specific metrics or customer data must be provided by the user.
How to install
Works the same in every agent - Claude, Cursor, Codex, Copilot and 20+ more.
- 1
Download the ZIP
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- 2
Unzip into your skills folder
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- 3
Ask your agent to use it
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