策划品牌故事 · Brand Story Architect

它解决什么问题

品牌故事写出来常常两头不靠:要么是空洞的「使命愿景」,用户看完无感;要么是自嗨的创业流水账,投资人看完摇头。这个技能把品牌定位转成结构化叙事框架:先定核心叙事主轴,再给金句、场景和风险自查,让故事既有情绪共鸣,又能为业务服务。

这个技能做什么

围绕品牌故事提供结构化策划能力:先澄清品牌定位、目标受众与商业目标,再输出「核心叙事-价值主张-差异化-风险」四层框架,配套金句、传播场景建议与术语表,最后给可直接落地的内容排期建议。默认中文输出。

为什么比裸提示词强

• 结论先行:先给品牌叙事主轴,再给证据与细节
• 内置风险自查:预期落差、同质化、敏感词逐项排查
• 术语表保证一致性,官网、短视频、发布会一套话术
• 不给空洞口号,每个金句都绑定一个传播场景

典型用例

• 初创品牌写官网「我们的故事」与融资 BP 叙事
• 新品上市前搭一套跨渠道一致的传播话术
• 把零散的创业经历整理成完整的品牌叙事
• 审计现有品牌文案,找出信息缺口与风险

局限

技能输出叙事框架与策划,最终成稿的文学性需要人工打磨;涉及行业资质与功效表述,请对照广告法自查。

English · 英文介绍

The problem

Brand stories are often written without relying on two ends: either it is an empty "mission and vision" that users have no idea about after reading it; or it is a self-proclaimed entrepreneurial anecdote that investors shake their heads after reading. This skill transforms brand positioning into a structured narrative framework: first determine the core narrative axis, and then provide golden sentences, scenes and risk self-examination, so that the story has emotional resonance and can serve the business.

What it does

Provide structured planning capabilities around the brand story: first clarify the brand positioning, target audience and business goals, then output a four-layer framework of "core narrative-value proposition-differentiation-risk", supporting golden sentences, communication scenario suggestions and glossary, and finally provide content scheduling suggestions that can be directly implemented. Default Chinese output.

Why is it better than naked prompt words?

• Conclusion first: first give the main axis of the brand narrative, then give evidence and details
• Built-in risk self-examination: expected gap, homogeneity, and sensitive words are checked one by one
• The glossary ensures consistency and a set of vocabulary for the official website, short videos, and press conferences
• No empty slogans, each golden sentence is bound to a communication scenario

Typical use cases

• Start-up brand writes "our story" for its official website and narrative of financing BP
• Develop a consistent set of communication skills across channels before launching new products
• Organize scattered entrepreneurial experiences into a complete brand narrative
• Audit existing brand copy to identify information gaps and risks

Limitations

The narrative framework and planning of skill output, and the literary quality of the final draft need to be manually polished; when it comes to industry qualifications and efficacy statements, please check yourself against the Advertising Law.