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Brand Identity Consistency Auditor
A technical brand auditor that identifies visual and messaging inconsistencies using evidence-based scoring.
$10
Brand Identity Consistency Auditor
Example session with this skill installed
Audit the attached homepage screenshot (A01) against our brand guidelines (G01). Focus on color usage and logo placement.
- Read your context and instructions
- Compiled the brand identity consistency
- Generated the UI component
The audit of the homepage screenshot (A01) against the Brand Identity Guidelines (G01) is complete. Several high-priority deviations in color hierarchy and logo clear-space were identified.
Executive Summary
The homepage (A01) demonstrates strong typography alignment but fails to adhere to core color usage rules defined in G01. Specifically, the primary CTA uses a non-compliant secondary shade, and the logo placement violates the clear-space requirements documented in Section 2.2 of the guidelines.
Overall Consistency
Score: 74/100 (Noticeable Inconsistencies)
Categories Evaluated: 6 | N/A: 4
Confidence: High (Direct comparison possible)
| Category | Score | Status |
|---|---|---|
| Logo Usage | 65 | Material Deviation |
| Color System | 60 | Material Deviation |
| Typography | 95 | Strong Consistency |
| Spacing/Layout | 85 | Minor Inconsistency |
| Visual Hierarchy | 90 | Strong Consistency |
| Brand Voice | N/A | Insufficient Evidence |
Priority Fix Matrix
| Priority | Finding | Severity | Evidence | Recommended Action | Effort |
|---|---|---|---|---|---|
| P1 | LOGO-01 | High | G01 Sec 2.2 vs A01 Header | Adjust logo margin to 40px minimum. | Low |
| P1 | COL-01 | High | G01 Color Palette vs A01 CTA | Change CTA hex from #FF5733 to #E63946. | Low |
| P2 | SPAC-01 | Medium | A01 Hero Section | Increase padding between H1 and body text. | Low |
Next steps
- Update the CSS for the primary
.btn-heroclass to match the approved brand red. - Adjust the header component padding to satisfy the logo clear-space rule.
- Provide a sample of marketing copy to audit Brand Voice consistency.
brand-identity-consistency-auditor.tsx
TSX · React component
Example file from a real run - the skill writes it into your workspace.
Connects securely to your tools. The creator never sees your data.
What you get
About this skill
Stop guessing if your marketing assets actually match your brand guidelines. This skill provides a technical audit of brand consistency across logos, colors, typography, and messaging. It eliminates subjective "vibes" by requiring direct evidence for every finding. The auditor analyzes provided materials, establishes a baseline from documentation or observed patterns, and flags specific deviations with assigned severity and priority levels.
WHAT IT DOES
Evidence-based auditing catalogs supplied assets with stable IDs to ensure every finding is traceable.
Visual system analysis checks for logo distortion, color creep, and typography mismatches across multiple touchpoints.
Cross-asset comparison identifies fragmentation between websites, social media, ads, and product UI.
Quantitative scoring calculates a consistency index based on a strict 0-100 rubric across ten distinct categories.
Drift detection flags repeated divergences from documented standards before they become systemic issues.
HOW IT WORKS
- Inventory phase: You provide brand guidelines, screenshots, or asset files for cataloging.
- Baseline establishment: The agent identifies official rules or infers a consistency baseline from repeated patterns.
- Category audit: The agent inspects color, type, layout, and voice to generate specific finding IDs.
- Action plan generation: The agent delivers a prioritized matrix of fixes, effort estimates, and validation steps.
FRAMEWORKS AND TOOLS
This skill is framework-agnostic. It works with standard brand documentation formats, design system exports, web screenshots, and marketing collateral.
WHY THIS BEATS PROMPTING IT YOURSELF
Generic prompts often hallucinate brand rules or offer vague feedback like "make it more cohesive." This skill enforces a strict separation between observable facts and inferences, ensuring you get a professional-grade audit that can be handed directly to a design team.
USE CASES
Auditing a new landing page against established brand guidelines.
Comparing social media ad variants to ensure color and logo compliance.
Identifying brand drift in long-term projects with multiple contributors.
Preparing a consistency report for a brand refresh or site migration.
KNOWN LIMITATIONS
Cannot verify exact hex codes or font families from flattened images alone. Requires visual evidence or documentation to establish a baseline.
How to install
Works the same in every agent - Claude, Cursor, Codex, Copilot and 20+ more.
- 1
Download the ZIP
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- 2
Unzip into your skills folder
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- 3
Ask your agent to use it
Restart the agent if it was already running. It picks the skill up automatically - no config needed.
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