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- Brand Brief Generator
Works with the AI tools you already use
Brand Brief Generator
Turn a messy client conversation into a complete, professional brand brief - positioning, palette with hex codes, typography, competitor map and prioritized deliverables.
$9.99
Brand Brief Generator
Example session with this skill installed
I'm launching 'KoffeeBot', an automated high-end espresso cart for tech offices. Audience: devs and HR leads. Competitors are boring office coffee and Starbucks. I want a premium but techy vibe.
- Read your context and instructions
- Compiled the brand brief generator
- Generated the image
I have processed your initial details for KoffeeBot. To complete the brief, I need to resolve the personality sliders and execution details. Based on your "high-end tech" requirement, I've drafted the preliminary strategy below.
Brand Brief: KoffeeBot
1. Snapshot
Business: KoffeeBot |
Audience: Tech workers and HR Managers |
Positioning: For office leads who need to boost morale, KoffeeBot is the automated espresso service that delivers barista-quality craft coffee via a sleek tech interface, because productivity starts with superior fuel.
2. Audience Profile
Primary: The "Deep Work" Developer (24-40). They value efficiency, precision, and high-quality inputs. They are repelled by "corporate" flavored syrups and slow service.
3. Brand Personality
- Playful ↔ Serious (4/10): Professional but witty microcopy.
- Affordable ↔ Premium (9/10): High-contrast visuals, minimalist UI.
- Classic ↔ Innovative (9/10): Futuristic materials, no "rustic" coffee tropes.
- Friendly ↔ Authoritative (6/10): Confident expertise in coffee science.
- Niche ↔ Mass-market (3/10): Built specifically for the tech-stack environment.
4. Competitive Landscape
| Competitor | Their visual territory | Our move |
|---|---|---|
| Starbucks | Green, warm, "Third Place" | Ultra-modern, monochrome, speed-focused |
| Office Coffee | Beige, bland, industrial | High-tech matte black, neon accents |
5. Color Direction
- Primary: #0A0A0B (Matte Black) - Authority and premium hardware.
- Secondary: #F2F2F2 (Silicon Silver) - Clean, industrial tech feel.
- Accent: #00F0FF (Electric Cyan) - Innovation and digital interface.
- Neutral Light: #FFFFFF (Pure White) - High-contrast legibility.
- Neutral Dark: #1A1A1A (Carbon) - Depth and luxury.
6. Typography Direction
Strategy: Industrial Geometric Sans + Mono-spaced accents.
- Headings: Inter (Bold) - Clean, modern, highly readable.
- Body: Roboto Mono - Leans into the "Bot" and coding aesthetic.
7. Visual Style & Moodboard Keywords
Cyberpunk minimalism, brushed metal, neon circuitry, precision engineering, dark mode UI, sleek automation, high-end espresso, geometric, sharp edges.
Next steps
- Review the Cyan accent color to ensure it doesn't look too "gaming" vs "premium."
- Hand this brief to a logo designer to start the icon exploration.
- Use the Moodboard Keywords in Midjourney to generate initial cart concepts.
brand-brief-generator.png
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Example file from a real run - the skill writes it into your workspace.
Connects securely to your tools. The creator never sees your data.
What you get
About this skill
The document agencies charge $500+ to produce
A bad brief is a list of vague adjectives ("modern, clean, professional"). A great brief is specific, opinionated and actionable - and it's the difference between a designer nailing it in round one or burning through revisions.
Built by an award-winning brand designer (150+ design contest wins, 11 years of client work), this skill turns your agent into a brand strategist that produces briefs a designer could execute without a single follow-up question.
Two ways to use it
Interview mode - launching something new? The skill asks the 9 questions that actually matter, in friendly batches of 3 (never a wall of questions). Includes the "dinner party test" for personality and 5 calibrated brand sliders.
Extraction mode - paste your messy client-call notes, emails or an old brief. The skill extracts what's there, asks only for what's missing, and marks every assumption clearly as [ASSUMED - confirm].
What you get
- One-sentence positioning statement (formula-driven, no fluff)
- Audience profile - what they value, what repels them
- Brand personality matrix - 5 sliders, each with a concrete design implication
- Tone of voice with an example sentence written IN that voice
- Competitor differentiation map - their territory vs. the territory you own
- Color direction - exactly 5 swatches with hex codes, each justified by color psychology
- Typography direction - pairing strategy + free Google Fonts suggestions
- Moodboard keywords ready to feed any AI image tool
- Deliverables prioritized [now] / [next] / [later] by budget tier
- Handoff note - how to use the brief and the one thing you must never change
Built-in quality guards
- Contradictions get resolved BEFORE writing (premium positioning + "affordable for everyone"? The skill makes you pick a side.)
- Every color and font choice traces back to your answers - no personal taste, no filler
- Briefs stay under 900 words: dense and decisive beats long and hedged
Who it's for
Founders briefing their first designer, freelancers turning chaotic client calls into paid clarity, agencies standardizing intake, and anyone feeding design contests or AI image tools.
Text-only skill: no scripts, no network calls, zero extra permissions. Tested on Claude and Gemini with consistent, structured output.
How to install
Works the same in every agent - Claude, Cursor, Codex, Copilot and 20+ more.
- 1
Download the ZIP
Free skills download straight away. Paid skills unlock right after purchase.
- 2
Unzip into your skills folder
Every agent reads skills from one folder on your machine. Drop the unzipped folder in there.
- 3
Ask your agent to use it
Restart the agent if it was already running. It picks the skill up automatically - no config needed.
Skills folder by agent
Click the path to copy it. Create the folder if it does not exist yet.
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