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Blog Refresh & Decay Analyzer
Identify decaying content, score update priority, and generate evidence-based refresh briefs for blog portfolios.
$9.99
Blog Refresh & Decay Analyzer
Example session with this skill installed
I've uploaded a CSV of 5 blog posts with their GSC clicks from the last 90 days vs the previous 90 days. Analyze for decay and give me a refresh plan for the highest priority one.
- Read your context and instructions
- Compiled the blog refresh
I have analyzed the 5 provided URLs against the performance data supplied. Three pages show significant click decay (>20%), while two remain stable but have freshness risks due to outdated 2022 references.
Executive Summary
- Pages Reviewed: 5
- Data Sources: CSV Export (90-day GSC click comparison)
Main Patterns: Significant decay in "how-to" guides due to intent drift; stable performance on evergreen listicles.
- Highest Priority: "Guide to Remote Work Tools" (Score: 88)
- Limitations: No session or conversion data provided; analysis is limited to click-through performance.
Prioritized Content Table
| Priority | Page | Evidence / issue | Action | Score | Confidence | Effort |
|---|---|---|---|---|---|---|
| High | /remote-work-tools/ | 45% click drop; 2022 dates | Refresh Now | 88 | High | Medium |
| Medium | /best-laptops-2023/ | Date in title; 10% click drop | Re-optimize | 62 | Medium | Small |
| Medium | /home-office-setup/ | Content quality gap (thin) | Expand | 55 | Medium | Large |
| Low | /ergonomic-chairs/ | Stable traffic; relevant | Retain | 22 | High | N/A |
Refresh Brief: /remote-work-tools/
Diagnosis: Heavy performance decline coupled with freshness risk. The 2022 tools mentioned are partly discontinued.
- Recommended Action: Update tool list and screenshots; align with current hybrid-work intent.
- Sections to Keep: "Introduction to Remote Ergonomics" and "Security Best Practices."
- Sections to Update: The "Top 10 Tools for 2022" needs to be updated to current market leaders.
- Suggested Outline: Change H2 from "Legacy Tools" to "Integrated Productivity Platforms."
- Verification: Check if "SyncApp" is still in beta; verify current pricing for "TaskFlow."
- Estimated Effort: Medium (4-6 hours).
Next steps
- Update the tool comparison list in the /remote-work-tools/ draft.
- Review the internal links from the "Home Office" page to the "Remote Work" guide.
- Set a 30-day measurement window to track click recovery for refreshed pages.
Connects securely to your tools. The creator never sees your data.
About this skill
Maintaining a blog at scale leads to content decay, where once-successful articles lose relevance and search positioning. This skill audits your existing content library to identify which pages need updates, consolidation, or expansion based on evidence-based decay analysis. It prevents the common mistake of deleting valuable content by mistake or wasting resources on low-impact rewrites.
What it does
- Inventory normalization builds a structured view of URLs, titles, and dates to identify stale or orphaned content.
- Multi-dimensional diagnosis scores pages on performance decline, freshness risk, content quality gaps, and intent mismatch.
- Priority scoring calculates a 0-100 weighted score to rank which updates will drive the most business value.
- Classification mapping labels every page with a specific action like Refresh Now, Consolidate, or Monitor.
- Detailed refresh briefs generate actionable instructions for writers, including which sections to keep and which specific questions to answer.
- Measurement planning establishes baselines and tracking windows to verify the impact of every update.
How it works
- Supply inventory data by providing a list of URLs, a content export, or page text along with optional performance metrics.
- Review the prioritized table to see which pages have the highest decay scores and where data is missing.
- Execute the refresh briefs using the provided outlines, heading changes, and factual verification lists.
Frameworks & tools
Works with any CMS including WordPress, Ghost, or Contentful. It processes data exported from Google Search Console, Ahrefs, Semrush, or Google Analytics.
Why this beats prompting it yourself
Standard prompts often suggest generic rewrites that lose your original SEO value. This skill uses a weighted scoring formula and evidence-based diagnosis to ensure you only change what is actually broken while preserving what works.
Use cases
- Audit a niche site that has seen a steady decline in organic traffic over six months.
- Identify overlapping articles for consolidation after a site merger or content pivot.
- Create a quarterly refresh roadmap for a corporate blog to ensure time-sensitive claims remain accurate.
- Prioritize content updates for a lean team with limited editorial capacity.
Known limitations
Cannot access live analytics or search rankings directly without user-supplied data. Does not perform automated redirects or live site edits.
Requires manual data input for performance metrics. Cannot access live private analytics or competitors without provided exports. Direct edits to CMS are not supported.
How to use
- 1
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