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Grok Bot+18 agentsBehavioral Marketing Triage
Turn vague psychology ideas into a short, ranked list of ethical, testable marketing experiments with metrics and guardrails built in.
Free
Behavioral Marketing Triage
Example session with this skill installed
Review our pricing page for conversion problems. We get about 12k visitors a month from blog traffic, and only 1.8% start the free trial. We show five plans plus a custom tier, checkout has two steps, and the card form sits before the trial CTA. My boss wants more 'urgency and scarcity', but I'm not sure that fits first-time visitors with low trust. Identify which behavioral principles actually apply at this funnel stage, score each one, reject anything that fails the ethics check, and give me one experiment plan with a hypothesis, a primary success metric, and guardrail metrics I should watch.
- Read your context and instructions
- Compiled the behavioral marketing triage
Summary
Ranked three behavioral models for the pricing-page trial-start flow and rejected fear-based countdown tactics on ethical grounds. Decision-load reduction scored 21 (high-confidence), risk reversal 19, truthful anchoring 16; the countdown variant scored 9 and is situational at best.
| Model | Behavior targeted | BIPS | Surface | Primary metric |
|---|---|---|---|---|
| Decision load reduction | Start free trial | 21 | Pricing tiers | Pricing-page to signup CTR |
| Risk reversal | Complete trial signup | 19 | CTA + checkout footer | Trial starts per visitor |
| Anchoring | Pick the mid tier | 16 | Plan comparison table | Average plan size |
First test: cut plans from five to three with one 'Best for most teams' label and move the card form after the trial starts. Guardrails: refund rate, support tickets, average plan size.
Next steps
- Ship the 3-tier variant behind a 50/50 split for two weeks
- Put plain-language refund terms above the CTA, not in a tooltip
- Pause any countdown timer until an inventory constraint is provably real
Connects securely to your tools. The creator never sees your data.
About this skill
The problem
Marketing teams often dump a generic list of cognitive biases onto a page without a plan. This leads to theoretical "psychology" that fails to drive actual conversion or erodes user trust through dark patterns.
What it does
- Identifies the specific mental blocker preventing a user from taking a target action.
- Selects a maximum of five ethical behavioral principles tailored to the current funnel stage.
- Ranks tactics using a proprietary BIPS (Behavioral Impact and Practice Score) formula.
- Translates abstract concepts into concrete copy, layout, and offer implementations.
- Designs structured experiments with primary metrics and protective guardrails.
Why this beats prompting it yourself
Generic prompts result in listicles of 50 biases. This tool enforces a strict ranking system and ethical protocol, ensuring you only deploy high-confidence, measurable nudges. It prevents "dark patterns" by mandating ethical guardrails for every suggestion.
Use cases
- Reducing pricing page friction by identifying and solving decision paralysis.
- Increasing free-trial activation through immediate payoff and progress feedback.
- Designing win-back email sequences that address specific re-engagement blockers.
- Auditing landing pages to replace weak social proof with high-authority trust signals.
Known limitations
Does not replace primary user research. Recommendations are hypotheses that require valid traffic volume for statistical significance.
How to install
Works the same in every agent - Claude, Cursor, Codex, Copilot and 20+ more.
- 1
Download the ZIP
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- 2
Unzip into your skills folder
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- 3
Ask your agent to use it
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