ai art direction and prompt builder

I have developed the art direction and production prompts for your cyberpunk street food vendor concept.

Art Direction & Prompt Specification

CONCEPT_ANCHOR

• Subject: Cyberpunk street food vendor (Ramen stall)
• Emotion: Gritty but inviting, urban sanctuary
• Use Case: Website Hero Section (Desktop)

VISUAL_ARCHITECTURE

• Composition: Wide-angle, rule of thirds. Vendor stall on the right third, wet asphalt road leading to glowing skyscrapers in the left background.
• Palette: Neon Cyan (#00f2ff), Electric Magenta (#ff00ff), Deep Obsidian (#0a0a0a), and Warm Amber (#ffbf00) for the stall interior.
• Lighting: High-contrast night scene. Cool blue ambient light from rain clouds, punctuated by harsh pink neon signs and warm glow from the steamer baskets.
• Texture: Reflective wet pavement, brushed chrome, steam vapor, worn synthetic fabrics.

NARRATIVE_LAYER

• Symbols: A single holographic cat waving (Maneki-neko) on the counter; steam rising against cold rain.
• Subject/Environment: The vendor is a warm, static island in a fast-moving, cold, rainy metropolis.

STYLE_CONSTRAINTS

• Medium: Cinematic digital painting.
• References: Blade Runner 2049, Simon Stålenhag, Syd Mead.
• Aspect: 21:9 (Ultrawide for hero).

PROMPT_ASSEMBLY

MASTER_PROMPT: "Cinematic digital painting of a cyberpunk street food ramen stall at night in a rainy city, ultrawide 21:9 hero section composition. A warm amber glow emanates from a chrome stall on the right third, steam rising into cold cyan and magenta neon rain. Foreground features reflective wet asphalt with colorful light spills. Background shows blurred silhouettes of futuristic skyscrapers. Highly detailed textures of worn metal and synthetic fabric, vibrant neon signs, volumetric fog, masterpiece, 8k resolution, sharp focus on the ramen bowls."

NEGATIVE_PROMPT: "sunlight, daytime, blurry, low resolution, messy, distorted faces, text, watermark, signature, flat lighting, pastel colors, cartoonish, low-poly."

VARIATIONS

• Photorealistic: "85mm photography, shot on Fujifilm, cinematic grain, realistic rain droplets on lens, authentic urban grit."
• Minimalist: "High contrast vector art, flat colors, silhouette of vendor against large neon circle, clean lines."

AUDIT_PASS
The prompt establishes a clear focal point (the stall) while managing the complex lighting typical of the cyberpunk genre. The 21:9 aspect ratio and negative space on the left are optimized for website copy overlays.

Next steps

1. Test the Master Prompt in Midjourney using the --ar 21:9 parameter.
2. Apply the "Minimalist" variation if the website design requires a cleaner, less busy background.
3. Adjust the "Warm Amber" hex code in the prompt if the brand colors require a different accent.