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    ad review audit

    1

    Audit advertisements for copy clarity, platform compliance, and performance potential using a structured 50-point rubric.

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    ad review audit

    ad review audit

    Example session with this skill installed

    Audit this Meta ad. Headline: Get Fit Fast! Body: Our supplements work in days. No gym needed. Click for 20% off. Targeting: Men 18-35 interested in bodybuilding.

    • Read your context and instructions
    • Compiled the ad review audit
    • Generated the document

    I have completed the audit for your Meta ad. The primary concern is high compliance risk regarding health claims.

    Ad Audit Report — Meta Supplement Ad

    Ad Type: Social Media
    Platform: Meta
    Industry: Health/Supplements
    Audit Date: 2024-05-22
    Auditor Version: v1.0.0

    Executive Summary

    Overall Score: 18/50 (Rating: Critical)
    The ad contains unsubstantiated health claims ("work in days", "no gym needed") that will likely trigger Meta's automated rejection system. The copy lacks a unique value proposition and relies on generic hooks.

    Dimension Scores

    DimensionScoreStatus
    R1 — Copy Quality4/10⚠️ Needs Improvement
    R2 — Creative Alignment0/10🔴 Critical (Missing)
    R3 — Targeting & Strategy6/10✅ Strong
    R4 — Compliance2/10🔴 Critical
    R5 — Performance Predictors6/10⚠️ Needs Improvement

    Detailed Findings

    R1 — Copy Quality (4/10)

    "Get Fit Fast!" is a generic headline used by thousands of competitors. The body copy fails to explain why the product works.
    Recommendation: Replace generic phrases with a specific benefit or a mechanism of action.

    R4 — Compliance (2/10)

    Meta's advertising policies strictly prohibit promising specific results in a short timeframe for health products. "No gym needed" is a deceptive claim.
    Recommendation: Remove time-bound claims and add a standard health disclaimer.

    Priority Action Plan

    🔴 Priority 1 (Fix Before Launch)

    1. Remove "work in days" and "no gym needed" — Expected impact: High (Prevents ban)
    2. Add necessary FDA/Health disclaimers — Expected impact: High

    ⚠️ Priority 2 (Improve If Time Permits)

    1. Provide a visual creative description to audit image-text alignment.
    2. Refine the CTA to be more descriptive than just "Click".

    Next steps

    • Rewrite the headline to focus on a specific ingredient or lifestyle benefit.
    • Add a professional image or video description for a full Creative Alignment audit.
    • Check Meta's Personal Health policy documentation for the latest restricted keywords.

    ad-review-audit.pdf

    PDF · document

    Generated

    Example file from a real run - the skill writes it into your workspace.

    Connects securely to your tools. The creator never sees your data.

    What you get

    Score ad copy against platform-specific compliance rules.Identify specific friction points preventing ad conversions.Prioritize ad creative fixes based on impact and effort.Audit visual-copy alignment for social media campaigns.

    About this skill

    The problem

    Running ads with weak hooks, confusing CTAs, or platform policy violations wastes budget. Most developers and marketers lack a structured rubric to catch these issues before they go live.

    What it does

    • Evaluates ads across five dimensions: Copy Quality, Creative Alignment, Targeting Strategy, Compliance, and Performance Predictors.
    • Scores each dimension from 0 to 10 to provide a quantitative baseline for ad health.
    • Identifies platform-specific policy violations for Meta, Google, TikTok, and LinkedIn.
    • Produces a prioritized action plan categorizing fixes by impact and effort.

    Why this beats prompting it yourself

    This skill follows a rigid, multi-phase audit workflow that prevents the LLM from being overly optimistic. It uses a structured rubric and scoring system that remains consistent across different ad sets, ensuring you get an objective critique rather than generic praise.

    Use cases

    • Pre-launch audits for social media and search campaigns.
    • Identifying why existing ads have low click-through or conversion rates.
    • Ensuring health, finance, or political ads meet platform compliance standards.
    • Standardizing ad feedback across a marketing or development team.

    Known limitations

    This tool is for auditing existing materials. It does not generate new ad creative or manage live bidding and media buying.

    How to install

    Works the same in every agent - Claude, Cursor, Codex, Copilot and 20+ more.

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      Unzip into your skills folder

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    Security scanned

    Verified clean 22 days ago

    • Passed all security checks, Safe to install

    Listed22 days ago

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