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- Ad & Creative Manager
Ad & Creative Manager
Manage Etsy and Meta/TikTok ad spend with strict CAC thresholds and high-volume video creative scripts.
$12
Works with the AI tools you already use
Ad & Creative Manager
Example session with this skill installed
My Meta ad CAC is hitting 35% on a $50 product. The frequency is 2.8. Give me a new video ad script with a 'Curiosity' hook to fix this.
- Read your context and instructions
- Compiled the ad & creative
- Generated the document
I have reviewed your metrics. Your CAC is currently 7% above the hard threshold, and a frequency of 2.8 indicates creative fatigue. We need to rotate the creative immediately.
Meta/TikTok Video Creative: The Curiosity Reset
| Segment | Duration | Script / Visual |
|---|---|---|
| Hook | 0-3s | Visual: Close-up of the product in use. Script: "Why has no one told me about this before?" |
| Problem | 3-8s | Visual: Split screen showing the 'old way' (frustrating) vs the 'new way'. Script: "I spent months trying to solve [Problem X] the expensive way, but it never stuck." |
| Solution | 8-20s | Visual: Fast-paced montage of product features and the core benefit. Script: "Then I found this. It handles [Feature 1] and [Feature 2] without the usual setup headache." |
| Social Proof | 20-27s | Visual: Text overlay showing 5-star reviews or '2,000+ sold' badge. Script: "I'm not the only one. Thousands of people switched this month for the exact same reason." |
| CTA | 27-30s | Visual: Direct shot of the product with a "Shop Now" button overlay. Script: "Check the link below to grab yours before the current batch sells out." |
Next steps
- Set a daily budget of $20 for this variant and do not touch it for 72 hours.
- If CAC does not drop below 28% ($14.00) after $60 total spend, we will audit the offer architecture.
- Check your email capture popup; we need to offset this acquisition cost with backend retention.
ad-creative-manager.pdf
PDF · document
Example file from a real run - the skill writes it into your workspace.
Connects securely to your tools. The creator never sees your data.
What you get
About this skill
The problem
Scaling ads often leads to wasted budget on underperforming listings or creative fatigue that spikes acquisition costs. Most developers and solo-founders scale spend through a broken funnel rather than fixing the underlying creative or offer architecture.
What it does
- Enforces strict Etsy Ads discipline by focusing budget on the top 5 performing listings and maintaining a 5% spend-to-sales ratio.
- Generates weekly high-volume video ad scripts for Meta and TikTok using a proven 5-stage structure (Hook, Problem, Solution, Social Proof, CTA).
- Provides a library of tested hook patterns including Problem, Result, Curiosity, and Social Proof frameworks.
- Monitors CAC thresholds, automatically recommending pauses if acquisition costs exceed 28% of the sale price over 7 days.
Why this beats prompting it yourself
General AI often suggests broad, expensive marketing strategies. This skill applies hard mathematical constraints and specific testing disciplines, such as the 14-day data rule and $20 minimum spend per variant, ensuring you don't kill winning ads too early or bleed cash on losers.
Use cases
- Writing a 30-second TikTok script for a new POD product launch.
- Auditing an Etsy Ads account to reallocate budget to high-converting listings.
- Troubleshooting a Meta campaign where frequency is high but CAC is rising.
- Developing a creative testing roadmap for a Shopify store.
Known limitations
Does not support ad spend for products with long delivery times or China-origin shipping. Requires a minimum average cart value of $45 for Shopify campaigns.
How to install
Works the same in every agent - Claude, Cursor, Codex, Copilot and 20+ more.
- 1
Download the ZIP
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- 2
Unzip into your skills folder
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- 3
Ask your agent to use it
Restart the agent if it was already running. It picks the skill up automatically - no config needed.
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Click the path to copy it. Create the folder if it does not exist yet.
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