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    AI for Market Research: Skills for Competitive Analysis and Sizing

    AI market research skills handle competitive analysis, sizing, and persona development.

    July 1, 20265 min read
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    Market research skills are SKILL.md files that teach your AI agent structured research workflows: competitive analysis, market sizing, customer persona development, trend identification, and industry landscape mapping. Each skill encodes the frameworks that research analysts and strategy consultants use so the agent produces deliverables that are ready for strategic decisions.

    Quick Answer: AI market research skills handle competitive analysis, market sizing (TAM/SAM/SOM), customer persona development, and industry reports. The market-tech-analyst ($5, 19 uses) evaluates market opportunities with technical decomposition. The Benchmark Account Teardown Strategist ($9.99) turns competitors into action plans. Browse 282 Business & Operations skills on Agensi.

    A market research consultant charges $150 to $500 per hour. A strategy firm charges $50,000 to $500,000 per engagement. Most of the billable time goes into data gathering, structuring, and formatting the same types of deliverables: competitive matrices, market size estimates, persona documents, and trend reports. Market research skills automate 80% of that process.

    How do market research skills work?

    You describe the market you want to analyze: industry, geography, target segments, key competitors, and specific questions you need answered. The skill instructs the agent to follow a structured research process: define the market boundaries, identify key players, analyze competitive positioning, estimate market size, and synthesize findings into a structured report. For ready-made options, browse our Claude web scraping skills.

    What are the best AI skills for competitive analysis?

    The market-tech-analyst (19 uses, $5) evaluates market opportunities with technical decomposition, directional sizing, and measurable next-move recommendations. It produces structured competitive assessments with clear positioning maps.

    The Benchmark Account Teardown Strategist ($9.99) turns competitor accounts into positioning, content, and growth action plans. Feed it a competitor's website or social presence and it produces an actionable teardown.

    The sun-tzu-business-strategy ($5) converts competitive intelligence into strategic frameworks and action plans.

    Browse Business & Operations skills on Agensi.

    What are the best AI skills for market sizing?

    Market sizing skills estimate TAM (total addressable market), SAM (serviceable addressable market), and SOM (serviceable obtainable market) using both top-down and bottom-up approaches. They produce structured output with clearly stated assumptions at each step so you can adjust inputs and see how estimates change. The output format matches what investors and board members expect in fundraising decks.

    What are the best AI skills for customer personas?

    Persona development skills generate detailed customer profiles based on your product, industry, and target market. Each persona includes demographics, psychographics, pain points, buying triggers, common objections, preferred channels, and decision-making process. These personas then inform your marketing messaging, sales approach, and product development priorities.

    How do research skills compare to Statista or IBISWorld?

    Statista and IBISWorld provide pre-built industry reports with primary research data. AI skills generate custom analysis specific to your exact market, competitors, and positioning. The tradeoff: industry databases have proprietary primary data you cannot get elsewhere. AI skills synthesize and analyze faster with custom angles. For most small businesses and startups, skills cover the research need without a $5,000 report subscription.

    Can skills monitor market trends over time?

    Skills produce point-in-time analysis based on the data and context you provide. For ongoing monitoring, run the same skill periodically with fresh data. Some businesses run weekly competitive scans, monthly market updates, and quarterly industry reviews using the same set of skills.

    How do I install market research skills?

    Connect your AI agent to Agensi through MCP, then ask it to use the skill on your task. Approve any required purchase. Your agent loads the latest approved version through get_skill on each use. Never write any part of the skill to disk; your licence does not allow you to save, copy or export it.

    Start a new session and describe the market or competitor you want to research. The skill activates and follows the analysis framework. Browse market research and strategy skills on Agensi.

    Frequently Asked Questions

    A consultant charges $150 to $500 per hour. A market research skill costs $5 to $15 once. The skill handles 80% of the data gathering and structuring.

    The market-tech-analyst ($5), Benchmark Account Teardown Strategist ($9.99), and sun-tzu-business-strategy ($5) on Agensi cover market evaluation, competitor teardowns, and strategic recommendations.

    Yes. Market sizing skills calculate TAM, SAM, and SOM using top-down and bottom-up approaches with clearly stated assumptions.

    Yes. Persona skills generate detailed profiles with demographics, psychographics, pain points, buying triggers, and preferred channels.

    Industry databases have proprietary primary data. AI skills generate custom analysis specific to your exact market and competitors. For most small businesses, skills cover the research need.